this post was submitted on 11 Mar 2026
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160
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 13 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
141 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] RandallFlagg@lemmy.world 2 points 7 hours ago (1 children)

On my desktop I have more USB shit plugged into my system than I can count. Literally. Like if I were to guess, maybe 20 different things, roughly?

But yeah, maybe I'm not really an "average" PC user lol

[–] pseudonaut@lemmy.world 9 points 7 hours ago

The person this is targeted at is my 18 year old niece who just left for college. 2 USB ports is PLENTY for her.

My sister got her an iPad when she left but had this been out I guarantee she’d have gotten her this instead.