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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
I agree with your basic point, tho to be fair, server costs are a thing, so it's more like a problem fabricated by... capitalism? the commercialization of the internet? The centralization of resources? I guess it depends on what you think the long-term solution is.
Yeah I'm more talking about everything they do in addition to make the non-premium experience more painful. The incentive is to make it as annoying as people are willing to tolerate with dark patterns and little irritations. That kind of thing is entirely done on purpose, and I think it's gross to have to capitulate.