978
YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
Yeah I'm more talking about everything they do in addition to make the non-premium experience more painful. The incentive is to make it as annoying as people are willing to tolerate with dark patterns and little irritations. That kind of thing is entirely done on purpose, and I think it's gross to have to capitulate.