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Colbert's firing sent Late Show audience into nose-dive so bad it's crashing CBS: report
(www.rawstory.com)
this post was submitted on 14 Jun 2026
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Television
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It's not profit, though.
It was what's called a "loss leader". You lose money on one product so you get back more on another product.
The other word for "loss leader" is "investment". You spend money in one place so you get back more elsewhere.
What CBS did is basically like a grocery store having a cheap and delicious food by the entryway to attract customers and then deciding that they were losing money on it, removing it, and then going "Oh, shit, we don't have any customers anymore! We're not making any money at all."
Good luck with that godawful Comics Unleashed show.
Wouldn’t a better comparison be that they stopped selling the delicious food and are now renting out the empty space to someone else? I don’t think they are footing the bill for the new show unless I missed that part?