this post was submitted on 07 May 2025
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If they want to reach their customers, they likely won't find them on mastodon.. hard to ignore millions of engaged users ๐คทโโ๏ธ
Mastodon moderation is also absolute garbage.
That's not consciously why, but it's certainly part of the stack of reasons that made BS blow up despite coming in from the rear in both building the tech/site and having absorbed the first wave of Twitter departures.
Incidentally, I have a dormant Masto account and active accounts here and on Bluesky.
Masto is a big disappointment and surprisingly bad fit for the Fedi/AP structure.
Strongly disagree. Bluesky is extremely American-centric and basically just a bulletin board of "hot takes". I find Mastodon much deeper, more engaging, and international. I'm glad I deleted my BS account and replaced it with Mastodon.
edit: However, I was never a Twitter user in the past
I have to say them setting themselves up to have "BS" as an acronym was a bad choice. Although I still hope it was intentional.
Look, it's fine. You don't need to be into successful things. But a bulletin board of hot takes is the core functionality of microblogging.
If you make a Twitter-like for "deep" conversation then... don't make that. That's why I prefer it here.
The character limit is in place because Twitter was a constant flow of headlines scrolling past your feed. You stepped into the stream and let the news and hot takes wash over you, get mad every now and then and ragetweet back, join a dogpile, whatever.
It's toxic and bad, just like all social media, but it's intended to feed you quick bites of condensed info constantly.
You want deeper, then go somewhere where you have no character limit, proper discussion threading and no focus on media posts. So... you know... here, kind of. Reddit, but by extension here.
But Twitter was successful because the flood of microhits was useful for famous people to reach out to fanbases asymmetrically while still retaining some feedback and validation and for people who needed access to those (journalists, marketers and activists, mainly) to be able to reach out and receive info from them directly and easily.
Mastodon is NOT that, and so Mastodon makes no damn sense. This does. Pixelfed does. Mastodon does not and it will never be a Twitter replacement for that reason. And since it's made to be a Twitter replacement it will never be much of anything else, either.
Mastodon exists, currently, because enough people like it (and some of those people, myself included, like it in part because it's less Americanized than BS). Perhaps a Twitter replacement should be better than Twitter. Maybe for many people Mastodon is an improvement.
"Enough" is true, in that as long as people can have instances up the software will run.
"Many" is a stretch, if you compare it to the alternatives.
As I said elsewhere, nobody says you have to like the popular thing. I'm fine with people hanging out in a niche alternative if that's what they want. Hell, I'm here.
But the thought that Masto would replace closed socials and specifically Twitter that was popular when they were seeing growth coming from Twitter users came and went.