this post was submitted on 20 Sep 2026
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"As revolutionaries, we don't have the right to say that we're tired of explaining. We must never stop explaining. We also know that when the people understand, they cannot but follow us. In any case, we, the people, have no enemies when it comes to peoples. Our only enemies are the imperialist regimes and organizations." Thomas Sankara, 1985
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When you notice it happening, try to take a moment to ask yourself what you're after. For example, some people get a sense of semi-community from sharing in marketing hype for a new product. Or sometimes it's about status; wanting to feel like you're ahead of the curve, up to date, "with it". Or it can be about fear of missing out (FOMO) and/or a fear of being left behind; if others around you are getting the new thing and you aren't, it may feel like it's harder to connect with them because you're not sharing in the experience. Or maybe you enjoy the exploration of it; the new has new things to learn and new features to offer, and that can be interesting and engaging.
Once you have an idea of the why (or multiple why's), you can further ask whether it's a reason that is healthy and normal such as wanting to be a part of something (and it's just the behavior that may be unhealthy, or kind of shallow as fulfillment). Or a reason that is unhealthy and largely cultural, such as chasing a high of playing with new features while never really being satisfied with what they are.
Whatever you find in asking yourself about it, try not to be too hard on yourself. If you live under capitalism, you're basically pushing up against buying and selling as a religion.