this post was submitted on 29 Oct 2026
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Users love big tech. They pretend not to, but they love their shackles.
For instance, when Twitter was bought by Elon and people had that big migration wave... Mastodon was right there, a fully matured ecosystem, same or even better features... yet the majority picked Bluesky, the "features" Bluesky offered are there in Mastodon, the only difference is Bluesky is also owned by private tech bros.
tbh the main culprit is ease of use. Icspent time on mastodon looking for content, and finding it is challenging. plus the very nature of federation adds more complexity and non-tech people do not explore because they enjoy it like many tech-heads.
the centralized, spoonfed approach is just simpler. it takes a somewhat hardcore desire for privacy, security to drive one through the difficulty.
That's a good point, but I think it's mostly a matter of marketing.
I also believe that decentralization scares most users. Isn't really hard, but scary for others.
And, there is also the algorithm. I got someone I know to join mastodon. Like a month later, left because couldn't discover interesting people to follow(I totally understood).
Ugh discovery. I also get it, but also there's a thing called surfing the web: you just click around and keep surfing from one link to the next and before long you have enough follows to satisfy even the most voracious scroller.
Yep people go to the known brand