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Exactly, early social media was tons of fun. It was like the early internet but easier since anyone could make a profile with any info.
Then it had to be monetized. They had to glue eyeballs via attention, no matter what kind. Now it’s all rent seeking, innovation is 100% about what can produce an immediate return, no care for the long term. The grift economy…
It was not social media, that was about the people. It’s what the social media companies did in search of dollars that did it in. Greed. Full stop.