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I don't use reddit aside from reading search results. I never post and never explicitly seek it out.
I deleted Twitter years ago. I never used Facebook or Instagram or tiktok. That shit's bad for you.
It's annoying that some places will make announcements only on shitty platforms. None of my friends are this "hardcore" , so sometimes I find out about stuff like a concert or protest or whatever because one of them sees it on Instagram
I don't disagree, but what are the other/additional ways these announcements should be made that are effective? Besides word of mouth.
Larger orgs probably have their own website, and could put it there and/or make an RSS feed. That's old tech, and probably not as popular because it can't be monetized like twitter/facebook/etc.
There's also email, which is typically free. It's less fancy, but it's also very open. You don't get good discoverability, though. Some bands I like send out newsletters and that's how I keep up with them.
Lastly, the fediverse exists. It has some of the problems of social media, but at least it's not owned by a handful of rich assholes.