this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] BassTurd@lemmy.world 30 points 3 days ago (2 children)

Name and shame. Who's the link aggregator?

[–] JayGray91@piefed.social 17 points 2 days ago

but it's icky to say its name 🥺🥺🥺

joking aside, I'd wager it's reddit

[–] 418_im_a_teapot@sh.itjust.works 5 points 2 days ago

It’s happened directly on Google before. Advertisers aren’t vetted except in specific industries. It could happen on any site, trusted or not.