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submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world

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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] 418_im_a_teapot@sh.itjust.works 5 points 2 days ago

It’s happened directly on Google before. Advertisers aren’t vetted except in specific industries. It could happen on any site, trusted or not.