this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world
348 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] kratoz29@lemmy.zip 0 points 4 days ago (1 children)

Yeah no, I have seen multiple businesses closing down due to poor marketing promotion/budget.

And then we all complain that we didn't know about a certain product/service because they didn't market it good enough (we have seen it a lot of times with movies for example, then they turn into obscure classics with the pass of time, but not really profitable), also some games that didn't really made themselves known while in critical selling weeks?

Who is gonna be the brave soul to release a game when GTA VI appears? That would be marketing suicide, no matter how good your game is.

[โ€“] antonim@lemmy.dbzer0.com 3 points 4 days ago

I have seen multiple businesses closing down due to poor marketing promotion/budget.

Only because they were competing against businesses with possibly shittier products but certainly better marketing. Remove all the marketing, good and bad, and suddenly it's a real merit-based competition.

It is very idealist, but IMO worth considering. There can (or at least should) be less intrusive means of letting people know of a product.