this post was submitted on 20 Jul 2025
1189 points (99.4% liked)

Technology

73129 readers
3732 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
1189
Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world
348 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

you are viewing a single comment's thread
view the rest of the comments
[–] antonim@lemmy.dbzer0.com 3 points 4 days ago

I have seen multiple businesses closing down due to poor marketing promotion/budget.

Only because they were competing against businesses with possibly shittier products but certainly better marketing. Remove all the marketing, good and bad, and suddenly it's a real merit-based competition.

It is very idealist, but IMO worth considering. There can (or at least should) be less intrusive means of letting people know of a product.