this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
341 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] JimVanDeventer@lemmy.world 26 points 2 days ago (4 children)

Using an ad blocker makes me tech savvy? Oh, la, la. Hand me my monocle and glass of schardonayegh.

[–] Redex68@lemmy.world 8 points 2 days ago (2 children)

I mean, basically yes? Do you think most people ever touched the addons button?

[–] JimVanDeventer@lemmy.world 13 points 2 days ago

Well, no, but is that really the bar? It is a pretty low bar no matter how you dress it up. Now leave me alone with my schaedeghenayegh.

[–] Vanilla_PuddinFudge@infosec.pub 3 points 1 day ago* (last edited 1 day ago)

You think most people open settings or hamburger menus? You're more optimistic than I am.

These days the average caveman is used by his phone, not the other way around.

[–] killingspark@feddit.org 5 points 1 day ago

Sorry that's spelled jardoughneigh you uncultured swine. Give back that monocle at once!

[–] hansolo@lemmy.today 4 points 1 day ago

And just like that, 200 redneck women said in unison "huh, that's a real pretty name. Schardonayegh. Ooooh, even better -Schardonayegh Lynn. I love it!"

[–] dawcas@scribe.disroot.org 1 points 1 day ago

In my head it was said with the voice of Jenna Maroney (30 Rock).