this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] chellomere@lemmy.world 13 points 2 days ago (1 children)

To think that Google once had ads that I considered OK, just a bunch of text and links. How times have changed...

[โ€“] CileTheSane@lemmy.ca 3 points 1 day ago

Advertisers will always keep pushing things trying to find the limit where people will just barely tolerate it. Then when they push it too far they cry "no fair!" When people stop putting up with it.