this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
343 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] ramble81@lemmy.zip 59 points 2 days ago (2 children)

And this is exactly why Google did away with Manifest v2 (what uBlock runs on) and why they wanted to introduce their “web integrity” standard. At that point the pages would be signed with ads and in the signature didn’t match the page wouldn’t even be shown.

They tried to play it off as “ensuring that you truly get the correct copy of the page and no bad hackers have intercepted it” but really it would have 100% forced ads.

[–] chellomere@lemmy.world 13 points 2 days ago (1 children)

To think that Google once had ads that I considered OK, just a bunch of text and links. How times have changed...

[–] CileTheSane@lemmy.ca 3 points 1 day ago

Advertisers will always keep pushing things trying to find the limit where people will just barely tolerate it. Then when they push it too far they cry "no fair!" When people stop putting up with it.

[–] Almacca@aussie.zone 17 points 2 days ago* (last edited 1 day ago) (1 children)

Then I guess I'm not looking at those pages. No skin off my nose. That said, Firefox with Ublock Origin plus a couple of other ad-blockers seems to be working pretty well for me. Anything with a paywall, I just move on.

[–] grue@lemmy.world 21 points 2 days ago (2 children)

Then I guess I'm not looking at those pages. No skin of my nose.

That works until every website starts doing it.

[–] Almacca@aussie.zone 16 points 2 days ago (1 children)

:shrug: So be it.

[–] AntEater@discuss.tchncs.de 3 points 1 day ago (1 children)

Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

[–] Arcka@midwest.social 3 points 1 day ago

Gladly go back to every site having an animated 'under construction' gif.

[–] Dojan@pawb.social 4 points 2 days ago

I use Mullvad's VPN and DNS on a router level. Every device on my network is blanketed by it. Some services don't work, but I am willing to sacrifice their profits for my integrity. Thus, to them I say 然らば fuckmothers.