this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
341 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] DarkSideOfTheMoon@lemmy.world 41 points 1 day ago* (last edited 1 day ago) (2 children)

Maybe if they didn’t use very intrusive ads people would not install ad-blockers so much

Many websites put a video playing in later in top of the text, with another layer of ads and tiny space to read… the website would be unreadable without ad-blocks

[–] StarryPhoenix97@lemmy.world 1 points 18 hours ago (1 children)

And the button to close it is usually tiny and mapped poorly. Which is in and of itself shitty.

[–] DarkSideOfTheMoon@lemmy.world 1 points 6 hours ago

This is super intentional. Look for the Fitts law https://en.m.wikipedia.org/wiki/Fitts%27s_law

[–] glog78@digitalcourage.social 7 points 1 day ago

@DarkSideOfTheMoon @1984 and all this additional JavaScript and Elements and makes the side's just horrible slow. Compare this with CSS+HTML only sides omg how good they can feel ... I also prefer nowadays text mode browsers again, cause a good readable font + focus on what is important ... the content itself. I really get pissed if websites with public content can't be run anymore without javascript (wtf is up with you guys ?) ....