this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
341 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] StarryPhoenix97@lemmy.world 1 points 18 hours ago (1 children)

And the button to close it is usually tiny and mapped poorly. Which is in and of itself shitty.

[โ€“] DarkSideOfTheMoon@lemmy.world 1 points 6 hours ago

This is super intentional. Look for the Fitts law https://en.m.wikipedia.org/wiki/Fitts%27s_law