this post was submitted on 16 Sep 2025
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What's wincest
Drop the w and you'll understand.
What. Why does it have a w then?
Because we live in a world where it's easy to block offensive words, so much so that the powers that be like to pretend that blocking talk about the 'cest is somehow an effective tool in combating it. (When instead it just coins an endless stream of new words that act as synonyms for 'the bad words'. 'Cause funk you. Funk you to heck!)
I think the technical term is like 'fauxcest' or something? It's the 'I can't belive it's not incest' thing. Stepfamily, fictional rp and meme subs. It's like a whole brand. They all walk the line but the incest ones especially do.
Originally it was from the supernatural community writing shipfics about Sam and Dean Winchester. Eventually the meaning diluted, and you had 4chan spouting "incest is wincest." Reddit's core userbase was poached from other web 2.0 sites, including 4chan, and so the echoes of imageboard culture live on.
Most people: "Why incest!?"
Reddit: "Why not incest?"
Reditors: "Wincest!!"
.
Hey, don't take away wincest memes from ck2, ck3 subreddits 🙃