this post was submitted on 26 Sep 2025
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Not specifically trying to wade into politics so I will keep it middle-road.
background
On tuesday, the US federal government posted a video through their immigration enforcement agency (named ICE) featuring the Pokemon Theme song and using the slogan "gotta catch them all" when referring to catching illegal immigrants. They also featured several mugshots as Pokemon cards using the "make a Pokemon card editor" I'm sure we've all played with.
Nintendo has, in the past, been very litigious of Pokémon, as they own GameFreak. It came as a bit of a shock when the official statement was that they were not going to do anything. Many people feel that if the current administration was not rebuked properly for the use of Pokemon, it may feel emboldened to begin using other IPs for its marketings.
Additionally, Nintendo branding has come under some....less than positive light between pokemon game issues, lawsuits of palworld, the negativity around the recent "summon and battle" patent, and more even against the very strong sales of the Switch 2 and games. On paper Nintendo of America is doing very well and is profitable, but there may be boardroom drama.
My suspicion is that Doug Bowser of Nintendo US and Nintendo Japan obviously covered these topics in meetings. My statement is that he may just be tired of arguing with the Japan office as a whole and is ready, after only a decade, to retire.
My second remark is that marketing people keep getting promoted to CEO, and have a penchant for constant promises that valuation will always go up and they can make more money, forever. It is a lie so many companies believe, and its both not surprising but still upsetting to see yet another marketing person taking the position.
Mr. Bowser is 60 and Ms Pritchard is already lined up to succeed him. This has been planned for a while and I guarantee you it has nothing to do with the ICE thing, which only happened three days ago; Mr Bowser is just taking early retirement.
This is also possible! I could be wrong and this entire succession and even announcement was planned. Still not happy about a marketing guy taking the helm but ah cest la vie.
Sales and marketing is NOA's primary purpose; they also have customer support and translation departments. As such, it's to be expected that a matketing person is appointed to lead marketing. Game development mostly happens in Japan. and all the decisions are made in Kyoto.
Thank you