this post was submitted on 26 Sep 2025
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Mr. Bowser is 60 and Ms Pritchard is already lined up to succeed him. This has been planned for a while and I guarantee you it has nothing to do with the ICE thing, which only happened three days ago; Mr Bowser is just taking early retirement.
This is also possible! I could be wrong and this entire succession and even announcement was planned. Still not happy about a marketing guy taking the helm but ah cest la vie.
Sales and marketing is NOA's primary purpose; they also have customer support and translation departments. As such, it's to be expected that a matketing person is appointed to lead marketing. Game development mostly happens in Japan. and all the decisions are made in Kyoto.