Mildly Infuriating

Hot take - soda is priced correctly in 2026. It's a luxury and is quite bad for your health.

Funny story, here (Denmark) it's actually cheaper than in 2017, because people have stopped buying Pepsi and Coca-Cola, so they are almost constantly on sale at prices way lower than before Trump became president for his 2nd term.
Coca Cola and Pepsi need to have lower prices now than local brands to sell!
Personally I still buy a local brand, even when it's 50% more expensive than American brands.

Because fuck USA for electing Trump.

I'm happy I never developed a soda habit.

I pretty much only buy snacks and junks for parties. A normal sized bag of chips was like $7 yesterday. The smaller tostitos were labeled like $5.50.

I'd love to see some sort of general strike or mass boycott, but there's not enough organization, and things aren't bad enough for it to happen en masse spontaneously.

How much is it now?

You ever notice how graphic design is done moving? 1987, 1997, 2007, and 2017 all would've had different designs for everything, at least the Walmart sign.

Change the price and you could convince me you took this picture yesterday.

Only exception might be the sprite logo.

tbf, a common price for coke and pepsi 12pks was $2 going as far back as the mid 1980s. it was due to get 'adjusted' some in that time. what is ridiculous, though, is the $8-9+ they're asking for today, when the price of store brands has only doubled (or less) in that same forty years.

20 cents a can. Not bad.

The real crime is in pre-chilled drinks. A 20oz Gatorade is about $4 here now. Minimum wage is still $7.25 per hour.

12.45€ for 15 cans here at this moment

So $4,194,304?

I used to sell soda at work. We'd go buy cases when it went on sale and sell it to the people.

A sale in 2000/2001 would cost you ~ $0.20 a can. Stuff not on sale would be a touch over a quarter, so we sold the soda for a quarter. Never made any money, we just didn't feel like paying $0.75 a can when the company stopped giving out free soda and put in a vending machine.

For the next few years, the sales would be closer to a quarter a can with an occasional sale being closer to 20 cents.

Costco is currently around $0.61 for Diet coke.

"And then we looked them dead in the eye and said, "Inflation is only 5% year-on-year", and they actually nodded along like we were reading them a bedtime story."

This is a 2017 ad for a sale price, 20 cans, $4.99.

This is the first 20 can pack I found at today’s price. Might cost a little more than regular coke because sugar free, but it costs a shitload more than the 2017 price.

That looks to me to be a 24 pack. The normal price for a 24 pack was NOT $2.22. That was not a normal sale price.

Around 2008-2015ish, in the Florida panhandle at Walmart, 12 packs of cans were usually around $3.50-$4.50 or so. I certinly wouldn't buy them over $4.50. And soda has always had cyclical sales where you could find them advertised at many grocery stores for 4/$12. That was the price I'd stock up.

Those were the days that 2L would usually be $1.25-$1.50 and when they'd drop to $1, I'd stock up a bit.

Interestingly, Walmart has recently dropped Coke Zero 24pk to $10, and since the normal 12pk is now around $7.50-$8.00, I get the 24pk. That's supposedly a permanent (or at least long term) price. Has been there for a month or so already. I remember stumbling across a news article about it. heh.

So while soda has gotten a lot pricier, it's not nearly like OP's pic suggests. To the point where I'm thinking that pricing sign must surely not be for that soda.

I just buy CO2 now and make my own sodas with syrups or juices.

How much does it cost now? I haven't had a soda in like 20 years.