this post was submitted on 24 Oct 2026
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Google has updated its privacy policy to allow personal information from Gmail, Google Photos, and Drive to potentially be used for targeted advertising, raising new questions about how the company handles users’ private data.

The change, which took effect on October 16, introduces a significant exception to Google’s previous promise that it would not use content from these services to personalize advertisements.

As first spotted by Android Authority, the updated policy specifically affects users who connect their personal information to Google’s AI-powered services, including Search and Gemini.

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[–] chronicledmonocle@lemmy.world 88 points 4 days ago (2 children)

Remember when the entire selling point of Gmail was lots of storage and "no obtrusive ads like Yahoo Mail or Hotmail"? Pepperidge Farms remembers.

[–] traxex@lemmy.dbzer0.com 36 points 4 days ago (1 children)

Google has turned its back on every single thing it use to stand for. Down to the “don’t be evil” slogan.

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[–] jtrek@startrek.website 83 points 4 days ago* (last edited 4 days ago) (15 children)

Targeted advertising should be illegal. Solves a lot of problems. You can pick an ad based on its location (sports.example.com can have sports ads and astrology.example.com star ads), but not based on who's viewing it. Now there's less motivation to read all your personal information.

[–] Doomsider@lemmy.world 12 points 4 days ago

Agreed, targeted advertising and collecting private information about a person and storing it should be illegal. Decentralized systems, cryptocurrency or tokenized payments, and ephemeral order data that is wiped immediately after fulfillment should be standard. The Internet should be privacy focused.

[–] flop_leash_973@lemmy.world 9 points 4 days ago

You ever tried to enforce the changes needed to stop all of that tracking on a small group of friends/family? The number of people that actually like it as long as the down sides are not put in there face is wild.

I don't mean this as disagreement, just an interesting observation about people.

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[–] Armand1@lemmy.world 126 points 4 days ago* (last edited 4 days ago) (6 children)

Reminder that Immich has basically all the features of Google Photos and more, and you can migrate fairly easily by doing a Google Takeout.

https://www.bigiron.cc/guides/migrating-google-photos-to-immich-via-takeout

[–] WhyJiffie@sh.itjust.works 22 points 4 days ago* (last edited 4 days ago) (7 children)

and if you can't selfhost, ente.io is also a good option. but it's a different software.

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[–] fxdave@lemmy.ml 15 points 4 days ago

I also made a tool with my brother to share photos with others in a trip:

https://github.com/Linkee12/PhotoBin

You can create a temporary album available for 30days, and everybody can share, select what they want to save and export. You can also put it on a VPS because it's E2E encrypted, the server doesn't see your photos.

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[–] fuzzyfirefox@lemmy.world 62 points 4 days ago (2 children)

Users concerned about the latest privacy change can disconnect Gmail, Google Photos, and other connected apps from Personal Intelligence or disable Personalized Recommendations through their Google Account settings.

Most important part of the article.

[–] Landless2029@lemmy.world 7 points 4 days ago* (last edited 4 days ago)

Need a direct link or path... Going to hunt now.

Google account settings > data and privacy > Personalization settings > disable and delete all

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[–] Frigidlollipop@lemmy.world 33 points 4 days ago (1 children)

What a great reminder to turn off all those trackers. Thanks Lemmy!

[–] Mycatiskai@lemmy.ca 11 points 4 days ago

I was thinking what a great reminder to take pictures with a camera not a phone.

To listen to music with a music player that has physical memory not cloud.

To keep things separate and private that you want to keep to yourself.

[–] magnue@lemmy.world 75 points 4 days ago

So glad I switched to immich

[–] CrimeIsLegalNow@ani.social 14 points 3 days ago

UGH FINE ASSHOLES I'LL DEGOOGLE

gonna take me like 15 minutes this is outrageous

[–] DonkeyStar@lemmy.world 16 points 4 days ago (2 children)

Anyone happen to have a large repository of butthole pictures I can borrow?

[–] muusemuuse@sh.itjust.works 7 points 3 days ago

I use this one on grindr.

[–] mack@lemmy.sdf.org 4 points 3 days ago (1 children)

For what I do understand is that they will use your pictures to serve you targeted ads to what you are interested of, if that's the case probably you'll get ads about butthole bleaching

[–] DonkeyStar@lemmy.world 4 points 3 days ago (1 children)

Oh, I don’t mind all that. As long as I get the pictures.

[–] BeMoreCareful@lemmy.world 4 points 3 days ago

I too am very interested in this.

[–] W3dd1e@lemmy.zip 4 points 3 days ago

This is also why I don’t trust Brave either. Any company that profits off an ad network and can change the rules whenever they want is dangerous. Even if Brave doesn’t do it now, doesn’t mean they won’t.

[–] NocturnalMorning@lemmy.world 5 points 3 days ago (3 children)

I already have a different email address. I just need an alternative to Google drive, and Google docs then, I can bail on Google forever. I'm so tired of Google doing evil and privacy invasive shit.

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[–] OpenAltFinder@lemmy.world 17 points 4 days ago (1 children)
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[–] stoy@lemmy.zip 20 points 4 days ago (1 children)

Google using Gmail to target ads has been a thing since the launch, I remember the articles about it back in the day, and still got a Gmail since it was still soo much better than alternatives like Hotmail.

[–] HertzDentalBar@lemmy.blahaj.zone 10 points 4 days ago (8 children)

Anyone recommend a self hosted alternative to Google photos?

[–] traxex@lemmy.dbzer0.com 16 points 4 days ago

I know multiple people below you said Immich already but to give more details: it absolutely is one of the most well run and stable self hosted apps I own. Extremely reliable and works exactly as I need it. It was one of the first FOSS applications I supported monetarily because I believed in it so much.

[–] hansolo@lemmy.today 12 points 4 days ago

Hands down immich.

[–] LodeMike@lemmy.today 12 points 4 days ago

There's multiple. Immich comes to mind

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[–] wonderingwanderer@sopuli.xyz 19 points 4 days ago (2 children)
[–] wiltrvls@lemmy.zip 21 points 4 days ago (28 children)

Is protonmail the easiest switch from Gmail?

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[–] green_goglin@thelemmy.club 13 points 4 days ago* (last edited 4 days ago)

Odd how these headlines always ramp up as Alphabet ( Google) approaches their quarterly earnings report.

[–] joeschmoe@lemmy.world 13 points 4 days ago (1 children)

Fucking hell. Time to take all the photos down. It's been at least a decade since a photo has been uploaded there, because I knew Google can't be trusted and I disabled the automatic upload, just hadn't taken the already uploaded images down. On top of that, for months I have been in the process of moving off gmail to Zoho Mail. Fuck Google.

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[–] RememberTheApollo_@lemmy.world 10 points 4 days ago

Huh. Shows you how cynical I am, I already thought they were doing this.

[–] Eeyore_Syndrome@sh.itjust.works 13 points 4 days ago* (last edited 4 days ago)

I got a year of @Thundermail.com for $72.00.

I use The Flatpak on my Desktop and grabbed it from F-Droid on my Pixel 10.

I don't even have Google Play Services installed on my daily driver/main profile. 🙃

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