this post was submitted on 08 Aug 2025
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Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels.

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[–] BD89@lemmy.sdf.org 1 points 20 hours ago* (last edited 20 hours ago)

Well don't worry your brand new Dodge will last about 5-7 years max.

They're truly horrible horrible machines. GMC is about the only American brand worth anything and even they suck now.

Honda and Toyota is the way to go anything else and you're just wasting money.

Sucks they don't have super duty trucks for people that need those like hot shotters though.

[–] Kinperor@lemmy.ca 88 points 3 days ago (5 children)

I'm going to start pointing to this when I explain to people why I want "dumb" machines.

I don't want AI to "summarize" my google search, I don't want ads distracting drivers, I don't want a washing machine that needs updates, I don't want my TV to look at me, I want a submissive little machine that does task X.

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[–] jjjalljs@ttrpg.network 170 points 4 days ago (13 children)

Feel like ads in cars should be illegal, but the US doesn't have a government that believes in good things.

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[–] the_riviera_kid@lemmy.world 188 points 4 days ago (2 children)

I remember a while ago when this started appearing in chargers and they tried to act like it was an accident.

[–] just_another_person@lemmy.world 109 points 4 days ago (2 children)

This is the defacto stance of advertising agencies doing horrible things.

"OOHHHH, You mean you DIDN'T want ads on your coffee maker or vibrator??? Our bad. This was a technical error we will fix immediately!"

[–] morphballganon@mtgzone.com 28 points 4 days ago (1 children)

They don't admit it's a mistake, call it an error, or try to fix. They call it a feature.

Vote with wallet

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[–] spongebue@lemmy.world 110 points 4 days ago (6 children)

Of course Stellantis was first to do it

[–] megopie@lemmy.blahaj.zone 86 points 4 days ago* (last edited 4 days ago)

“Hey guys our sales are falling through the floor faster than Tesla, maybe we should rework our pricing and reconsider our policies towards buyers to move more volume and improve our imagine.”

“ Uh… nah. How about instead, we put ads on the center console!”

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[–] canajac@lemmy.ca 35 points 3 days ago (6 children)

I call on all hackers to defeat this parasitic disease from incorporating our everyday lives only to make money for its creators. Ads are a fucking disease and needs to be contrroled from entering our lives without our permission.

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[–] darklamer@lemmy.dbzer0.com 97 points 4 days ago (12 children)

It's kind of sweet that they write that you need at least RAM 1500 to get these ads in your truck, so that the solution simply is to install less RAM in your truck if you don't want the ads. (I've never owned a truck so I don't know how much RAM is normal, but 1500 sure sounds like a lot.)

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[–] restingboredface@sh.itjust.works 45 points 4 days ago (1 children)

GM was talking pretty publicly about doing this a couple years ago and there was a mild dust up over it. They also mentioned enthusiasm over the potential revenue to come from mining and selling driver data (which got them sued) . Last I heard about it was late 2023 or early 2024, so it seems their new data team.has been busy.

Don kid yourselves though, if GM is doing it, everyone else is or will be.

[–] TranscendentalEmpire@lemmy.today 21 points 3 days ago (4 children)

The field that marketing companies truly excel at the most is advertising their own services. Researching the effectiveness of advertising is difficult because most of the information is presented by the marketing companies themselves. However, most scientific studies agree that advertising through environmental means is ineffective and sometimes can even be harmful to brands.

Marketing usually aims to take advantage of impulsive purchasing behaviour by inundating the potential purchasers environment with advertisement. However, this isn't very effective, most people automatically filter these kinds of ads, or worse are actively annoyed by them. Effective advertising activates the buyers impulsive behavior by engaging with them emotionally, which is why ad space for podcasts and other types of para social relationships are more effective.

I'd say the vast majority of data scraped from personal devices are utilized as tools to market the idea of advertisement to vendors more than they are used to actually market products. Imo marketing is useless for most types of businesses, and is mostly a field of self perpetuating scam artist.

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[–] Suavevillain@lemmy.world 38 points 3 days ago (1 children)

This is just terrible. Every aspect of life doesn't need ads. I don't care if it makes a company money or not.

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[–] melsaskca@lemmy.ca 8 points 3 days ago

When did ads become the one commodity to rule them all. They are used more like a threat rather than information. You have to pay to see them or pay to make them go away. Doesn't make sense. Have adverts replaced gold as the dollar standard? Weird. I guess they are good for money laundering due to the subjective nature of costs for "production", "design" and "talent".

[–] RunawayFixer@lemmy.world 55 points 4 days ago (4 children)

Apart from how insane it is to put obtrusive ads on a car dashboard, having to link your phone to your car and then call a phone number to opt out of touchscreen display ads is 🤯

There is going to be a reason that they've set it up like that.

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[–] MonkderVierte@lemmy.zip 46 points 4 days ago* (last edited 4 days ago) (4 children)

How is this street legal? Can't use your phone but can have popup ads?

[–] OldChicoAle@lemmy.world 30 points 4 days ago (1 children)

It's okay cuz it makes some rich guy money

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[–] Hozerkiller@lemmy.ca 27 points 4 days ago

Oh no don't worry it's fine cause it's only at start up. If we just keep moving the bar of what is acceptable everything is fine.

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[–] Jerb322@lemmy.world 7 points 3 days ago

Looked at my car radio the other day to see the name of the song playing. Evidently, it was called " injured, get 'xxxx' lawyer."

[–] CocaineShrimp@sh.itjust.works 46 points 4 days ago (4 children)

This is why I'm not going to buy RAM / Dodge / Chrysler/ Jeep / anything Stellantis owns, and this is why I'm not buying any new car with "smart" / "built-in" junk.

I don't know of any car that has an actually good head unit. Its either garbage because its a giant touch screen, making it super difficult to navigate without looking (that's why all the controls in an airplane are different shapes and sizes), or its just a hub for you to run Android Auto / apples equivalent.

Now ads? Ffs...

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[–] RedTie13@lemmy.world 11 points 3 days ago (2 children)

Time to go get a Kei Truck and put an Android tablet in it.

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[–] Gork@sopuli.xyz 58 points 4 days ago (6 children)

Why do they keep trying to sell us things to improve "my lifestyle."

My lifestyle is pretty much work, then coming home to do errands, maybe video games. I don't need tacky truck nuts or whatever they're selling.

[–] 667@lemmy.radio 29 points 4 days ago (1 children)

Please think of the CEOs—they need a new yacht for when they’ve flown in on their G4 to the Hamptons and their summer yacht is in San Diego.

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[–] jj4211@lemmy.world 18 points 3 days ago

Stellantis doing Stellantis things....

It's remarkable that anyone buys Dodge/Ram/Chrysler/Jeep given how crappy Stellantis has been.

[–] phutatorius@lemmy.zip 35 points 4 days ago

Driver distraction is a leading cause of accidents, including fatal ones. This is a total dealbreaker, should be illegal, and should result in Chrysler getting sued into nonexistence.

[–] aramis87@fedia.io 48 points 4 days ago (7 children)

Okay, cool. Hey, I'm now taking bets on how long until someone uses the ads to inject malware into a car or truck ...

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[–] Treczoks@lemmy.world 23 points 3 days ago (3 children)

Scammy ads for scammy people driving scammy cars.

[–] UnderpantsWeevil@lemmy.world 19 points 3 days ago

They're the first victims of what will inevitably be rolled out to every new vehicle.

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[–] sundray@lemmus.org 40 points 4 days ago

"Well, you bought a Dodge Ram, so we know you're gullible as hell. Now to let the advertisers have their way with you."

[–] darkmogool@feddit.org 35 points 4 days ago (1 children)

Time to hack / root cars…

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[–] ayyy@sh.itjust.works 33 points 4 days ago (3 children)

Have you ever seen a smart person driving a DUI1500?

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[–] Semi_Hemi_Demigod@lemmy.world 42 points 4 days ago* (last edited 4 days ago) (7 children)

I’m not buying any car made after 2015 ever.

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[–] Lemminary@lemmy.world 10 points 3 days ago

Capitalism will innovate!

Capitalism:

[–] prole@lemmy.blahaj.zone 18 points 3 days ago (1 children)

Bill Burr calls it, "driving an iPad"

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[–] DonutsRMeh@lemmy.world 39 points 4 days ago (8 children)

And not even a fucking "don't show again" option. Either "call" or "remind me later". So there is no escape. Either take the ad in the ass or it'll show up again. Fuck that

[–] DocMcStuffin@lemmy.world 34 points 4 days ago (1 children)

Do you think Stellantis understands consent?

[ ] Yes
[ ] Ask me again in 2 weeks

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[–] hark@lemmy.world 9 points 3 days ago (1 children)

This is why the argument that paying for something would prevent ads falls apart. If they can squeeze more money out of people then they will, even if those people are paying $80k+ for the damn thing.

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[–] SpoonyBard@lemmy.world 34 points 4 days ago (1 children)

Eventually someone is going to get the idea that hospitals should start installing chips and screens into the skin of newborns and it either displays ads or it only cost $150k to have it removed. Thanks for having your baby at our hospital. The ads help pay for our CEO’s 4th mansion.

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[–] q@piefed.social 22 points 4 days ago (6 children)

2022 model and about every three months I'll get one for Sirius XM or something related to that. It's only when the vehicle starts up and initializes. Its annoying but Ive been on the Internet since the late 90's, my ability to practice the 5 D's: dip, dodge, duck, dive and dodge for popups is muscle memory.

[–] Yerbouti@sh.itjust.works 16 points 3 days ago (1 children)

I've been on the internet since the same time and the ability that I developp is to install blockers for all that shit. No car will make watch ads, I'de rather walk.

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[–] Salamanderwizard@lemmy.world 16 points 3 days ago

This is why my old shitty 2001 accord will always be best.

[–] betanumerus@lemmy.ca 9 points 3 days ago

If they can in a crash, they can blame it on the advertisers' distraction. Insurers will love that.

[–] Retro_unlimited@lemmy.world 16 points 4 days ago (3 children)

I would raise such hell at the dealership if anything like this happened to me.

But I prefer my cars with NO INTERNET, no touch screens, and very low tech (easier to fix).

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