this post was submitted on 28 Aug 2025
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KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

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[–] herseycokguzelolacak@lemmy.ml 25 points 6 days ago (8 children)

Who are the losers that still buy a Tesla in Europe?

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[–] Jaberw0cky@lemmy.world 63 points 6 days ago* (last edited 6 days ago) (17 children)

I haven’t bought anything from a USA company since Trump being his second term. I canceled Amazon prime. I sought out UK and EU suppliers for all my products and services. Installed Linux (German based distro, sorry fedora) closed my social media apart from lemmy and migrated my emails to an EU service. Oh and bought a Chinese made electric Dacia. You can do it, it wasn’t even hard.

[–] makyo@lemmy.world 43 points 6 days ago (3 children)

It is an incredible self-own for the USA that won't really be felt for a few years at least. To abandon research and future markets tech like electric vehicles and green energy, and to abandon them at the exact time China goes all in on it? Are they trying to put themselves in a position of irrelevance? Because that's exactly what I'd do if that's what I wanted.

[–] Tuuktuuk@sopuli.xyz 12 points 6 days ago

I guess they really are. Much of the decisions are based on what TikTok tells people to think. Facebook allows for Russian influence, TikTok is steered from Beijing.

The idea of "USA shouldn't make electric cars" dies come from China, and exists precisely in order to put USA into disadvantage.

[–] BeatTakeshi@lemmy.world 9 points 6 days ago

Hey, gotta focus on fascism first

[–] ayyy@sh.itjust.works 7 points 6 days ago

Yes. Trump is Putin’s puppet and does anything he says.

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[–] bigbabybilly@lemmy.world 21 points 5 days ago

Good. May they fall another 40% in 2026. Fuck that company.

[–] Wispy2891@lemmy.world 23 points 6 days ago (8 children)

I tried to drive a model 3 and it was infuriating to have everything on touch including turn indicators, windshield wipers and especially the gear selector.

Then a huge screen that can't be used with your phone so you're still forced to use a phone holder like a decade ago.

For me a car without carplay/android auto loses $5000 in value, and "touchscreen everything" removes another $5000 in value. I could only accept those compromises in a $20k car if new, $10k if used

[–] Decq@lemmy.world 10 points 6 days ago (6 children)

Wait what?? I knew they overused terrible touch screen controls.. But you can't even connect your phone properly?

[–] ArmchairAce1944@discuss.online 6 points 6 days ago* (last edited 6 days ago) (2 children)

A lot of engineers are obsessed with touchscreen everything because sci-fi from the 70s to 90s was obsessed with that shit, so they became obsessed with it.

[–] Katana314@lemmy.world 4 points 6 days ago (1 children)

My understanding is that they also aim that way to reduce moving parts - since knobs, buttons, and switches are more likely to fail after 5000 uses. That, and they can update touchscreens to do whatever they want differently, like serve up ads.

[–] Spezi@feddit.org 4 points 6 days ago (1 children)

5000 uses? Thats how often I click the left mouse button per day ar least. Most buttons are rated for millions of clicks.

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[–] dual_sport_dork@lemmy.world 3 points 6 days ago

It's a cost thing. It's cheaper to get a shitty commodity touch screen from Alibaba and slap it in a cheap bezel, hook it up to a potato, and then just outsource the design and functionality to the code team in India. It's more expensive to actually do the industrial design to fit physical buttons and dials and source all the components required for the same. Engineers are obsessed with screens because their bosses are obsessed with cost.

It's the consumers, not the engineers, who go all starry-eyed and get so easily wowed over a crappy $12 touch panel with shit for pixel density and fuck-all for viewing angles, because they're the ones who have been bamboozled into believing this is all "futuristic." Most people aren't tech savvy enough to realize they're being sold cheap bullshit at a premium.

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[–] altphoto@lemmy.today 29 points 6 days ago

60% of their business used to be racists. Now its 100%

[–] carlossurf@lemmy.ca 17 points 6 days ago (2 children)

Gee do you need to be a wizard to figure out aligning yourself with idiot right wingers wasn't a good business decision when your entire business appeal is about being a good person and saving the planet

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[–] Gates9@sh.itjust.works 12 points 6 days ago (1 children)
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The article mentions the reputational damage with a half-sentence, but we all know the main reason no one wants to buy a swasticar is. Europeans have quite the attention span, and as long as Elon is associated with Tesla - which is pretty forever - their brand is poison. Not very truthful journalism, this is.

[–] Treczoks@lemmy.world 11 points 6 days ago (2 children)

And their cars are not all roadworthy here in Europe.

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[–] vga@sopuli.xyz 8 points 6 days ago* (last edited 6 days ago) (2 children)

From an american billionaire to a chinese billionaire. Glory to Europe, never doing anything well themselves.

[–] Tja@programming.dev 12 points 6 days ago* (last edited 6 days ago) (2 children)

I don't know about Europe-wide, but in Germany usually 8 of the top 10 brands (including the top 4) are European. Ford and Hyundai/Kia are the other 2.

EDIT: sales data specifically about EVs

[–] icelimit@lemmy.ml 4 points 6 days ago (5 children)

Toyota: am l a joke to you

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[–] ArmchairAce1944@discuss.online 3 points 6 days ago (1 children)

I would rather have a European EV than a Chinese EV. But in the end of the day I will have to settle for Japanese.

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[–] Grizzlyboy@lemmy.zip 3 points 5 days ago (7 children)

Forgot about VW, BMW, Audi, Skoda, Mercedes, Renault, Peugeot, Opel(vauxhall for some), Volvo and a ton more.

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[–] CircaV@lemmy.ca 8 points 6 days ago
[–] Deflated0ne@lemmy.world 6 points 6 days ago (1 children)

Good.

I don't care who wins as long as the US loses.

[–] Tja@programming.dev 6 points 6 days ago (4 children)

I do care. I wish Europe would win. At least the US might have sane people in power half of the time. China is a full on dictatorship. They are more rational than dorito mussolini, but not really who I want to depend on.

[–] _stranger_@lemmy.world 3 points 6 days ago

As an American, I think the only path forward for a stable world is a stable Europe, if only because the EU is the biggest non malfunctional, non antagonistic multi country body right now.

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[–] DegenerationIP@lemmy.world 3 points 5 days ago

And Xiaomi / BYD are not really that much aggressive atm. Xiaomi built factories in Hungary which just wait to start operations. Tesla is cooked in that regard.

[–] scathliath@lemmy.dbzer0.com 5 points 6 days ago

Lovely, let's keep making certain the stupid prizes he wins are worth it. He likes Tesla so much, we could collectively do the funniest thing by making sure his fortunes end.

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