forcing many users to consider the unthinkable
.... Death???
this post was submitted on 10 Apr 2026
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Technology
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The 'unthinkable' of installing an adblocker or using a frontend?
Cancelation unthinkable? Maybe to the posters. Otherwise I can't see any reason to dread canceling
Also check out what they’re doing if you happened to pay through Apple….
Makes sense. Never pay through Apple if there's any other option. Can't fault Google for that.
But even then, $16 per month for Youtube!? An adblocker is cheaper.
Thats because apple adds 30% if you buy through the ios app.
Yeah, it's... interesting. Especially with donations.
Apple takes a 30% cut, then Google does so as well from the remainder.
Feeling generous? Congrats, more than a half goes to corporations.
Ah good point!
Lol haven't paid for their services and still enjoying premium. Suck it Google.
I I received the email today telling me that they were going to raise the price of my family plan by $4 per month. I'm guessing that their costs have not increased in any way, and probably have decreased. I assume it's just another squeeze tactic from the company that used to not be evil.
I imagine costs have increased (more expensive server components due to ai shortages, more users to stream to, ever-increasing storage for the unthinkable amount of video that gets uploaded to YouTube nonstop). I imagine Google going all in on ai (infinite negative money glitch) costs a lot and they're trying to cover the costs elsewhere so the investor report doesn't look so bad and spook stockholders into selling. I'd keep an eye on other Google services to see if their prices also go up over the coming months.
I think its likely the codex price hike, not Ai
Most of their servers are processing and multiencoding with h264/h265, and even if people are moving away from that for av1 they have such a massive platform that they still have to utilize it even when most have moved on
Ill rerespond to this to a link to exactly what im talking about if I remember
Not defending Google, but how many employees do they have? Did they all get raises this year? I bet license deals from the music industry probably went up too. (No proof but assuming)
But I agree 100%, they are without a doubt no longer following "don't be evil". But it's disingenuous to believe they're annual costs are not increasing along with literally everything else.
I wasn't being disingenuous and I just validated my assumptions.
The cost of compute per million instructions has continued to decrease. The cost of storage on HDD has also continued to decrease, albeit more slowly. The cost of NAND storage has increased due to the supply crunch that Google helped create. Average pay at Google has gone up 5% over the past two years, but this is offset at least in part by mass layoffs. License fees for music have remained stagnant.
While a lot of those things are arguable one way or another, depending on whose numbers you look at and what specific details you want to focus on, one thing is not. Google's profits have nearly doubled in the past 3 years. There is no reason for a price increase beyond corporate greed.
Maybe because im a millennial but it's easier than ever to have all the music you could ever want downloaded and playing off local storage, idk i don't get it i guess it sucks listening to some online playlist and every few songs one is just stuff you'd never choose to listen to.
Funny, I'm a Gen X - and I have everything locally stored and with over 400 gb of music commercial free. -I could just put the whole thing on shuffle for the next few years. Still sometimes listen to ad supported Spotify tho as am used to radio.
How do you think the unthinkable? With an ithberg.
"the unthinkable"
Hyperbole much?
Unthinkable is signing up in the first place
They though the titanic unthinkable until they hit an itheburg.
thanks Mike Tyson
*Mike Tython
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Here I am using firefox and ublock or newpipe, I haven't seen a youtube ad in years. 🤷
And revanced for my phone
Revanced has been abandoned by a majority of maintainers who have all moved to Morphe. Would highly recommend
Good to know! Thanks for the heads up.
I only see ads when I go to a friends house and they have that on the tv app blasting 1min ads every 5minutes.
I was going to comment this. Having super tech illiterate friends is painnnnnnn . they're so bad with tech.
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Why do people pay for this? Are there any real advantages?
Also to note are regional pricing differences. Let's for example compare US and Ukraine pricing:
| Plan | United States of America | Ukraine (converted to USD) | Ukraine (UAH) |
|---|---|---|---|
| Student | $8.99 | ~$1.36 | ₴59 |
| Individual | $15.99 | ~$2.28 | ₴99 |
| Family | $26.99 | ~$3.43 | ₴149 |
Though I don't know how much that would seem over there.
But anyway, I pay $1.99 for DNS (NextDNS), so $2.28 for streaming high quality video without ads? Sure, would seem fine.
I wonder how much cost difference there is on the Google side between the regions.
Are there any real advantages?
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No 5 seconds forced delay when using ad blockers
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Higher bitrates available
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Ad blockers don't work on Chromecast, other solutions don't offer easy casting from the phone app
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Better value than audio only services like Spotify
They believe creator should be paid. That's about it.
Theoretically it lets you skip the occasions when Noutube/[insert youtube front end]/uBlock origin has issues blocking youtube ads, but that's rare nowadays.
You can also download videos, for offline playback.
Or right I forgot they added officially endorsed piracy and no rights group thought to challenge it. But then again anyone with a web browser can do the same.
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Don't need it if you use the Brave browser.
And if you don’t want spyware on your machine you use AdGuardHome or PiHole
This article is hilarious.
First off - "Trust among users is waning". Dude, it's been waning and most people didn't trust YouTube Premium in the first place because of years of having watched on YouTube with as little to no advertisements. It was glorious. The fuck are you on about?
Second, the second paragraph in, author is citing Reddit as the source of information. This is to imply that we can't see price hikes a mile away? When, even if we didn't, we know services like Netflix has been doing it for a while now and YouTube Premium had a price hike before. But now we need Reddit users to know anything? Fucking lol.
This is a case where just having the headline would've been good for us.
laughs in:
NewPipe
Tubular
PipePipe
FreeTube
SkyTube
You have to frequently do some shenanigans to get things working because shit keeps breaking. I still do it, but it's honestly annoying AF that i need to tinker with my apps like that all the time.
Shenanigans like, downloading an update? 😱
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