this post was submitted on 16 Jun 2026
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The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

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[–] MrQuallzin@pie.eyeofthestorm.place 118 points 1 week ago (1 children)

Blizzard's "Do you guys not have phones?" blunder during the Diablo Immortal reveal

[–] SailorFuzz@lemmy.world 47 points 1 week ago* (last edited 1 week ago) (1 children)

that wasn't really a campaign or ad, just a gaff made by an out of touch dipshit during the reveal. It was still tonedeaf, sure, but it was hardly Blizzards marketing intention.

[–] Orygin@sh.itjust.works 26 points 1 week ago

An out of touch dipshit? It was the principal game designer from blizzard lol. Plus pretty certain the "dipshit" in question was also not a fan of the mobile only idea.

[–] Mikina@programming.dev 101 points 1 week ago (2 children)

We've just had a campaign on our city's public transport trams that said "I'm identifying as a trolleybus".

During pride month, nonetheless.

[–] _NetNomad@fedia.io 108 points 1 week ago (2 children)
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[–] Codpiece@feddit.uk 94 points 1 week ago* (last edited 1 week ago) (4 children)
[–] SpaceNoodle@lemmy.world 38 points 1 week ago

Nah, those are brilliant

[–] Fondots@lemmy.world 17 points 1 week ago

I work in 911 dispatch, and there's a couple crematoriums in the county I work for. Once in a while they call to give us a heads-up when they're doing a cremation in case anyone calls about smoke.

We enter it as a "controlled burn" notification for our fire department, which I suppose it technically is, but it makes me chuckle a little that we're entering the same way we would as if someone was burning yard waste or having a bonfire or something.

I don't know how often they actually do cremations, I assume it's pretty frequent, and I'm not always the one getting the call, but based on how often I've seen these calls go in I don't think they do it for every cremation. I remember hearing somewhere through the grapevine that when the deceased is extremely obese they tend to really smoke up, so I kind of suspect those are the ones where they give us a heads-up.

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[–] ZombieCyborgFromOuterSpace@piefed.ca 85 points 1 week ago (6 children)

The latest I can think of is Gwyneth Paltrow's ad for a luxury condo project on stolen Palestinian land by Israel.

[–] HobbitFoot@thelemmy.club 19 points 1 week ago

That's a good one.

Just in general, I get the feeling that she's not all there. You can probably sell her on anything.

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[–] radix@lemmy.world 82 points 1 week ago

Amazon spent millions on a single Ring ad during the Super Bowl that was so poorly received it killed a multi-million dollar business deal.

To be clear, all the companies involved are the worst of the worst, so fuck them, but all they had to do was nothing and it would have turned out better (for them, worse for the rest of us).

[–] sbv@sh.itjust.works 64 points 1 week ago (2 children)
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[–] SailorFuzz@lemmy.world 54 points 1 week ago (10 children)

I still think that the Boy Scouts of America (BSA) remarketing themselves after decades of abuse scandals, and they settle on the name "Scouting America" or... SA...

I get that they wanted to make scouting an all gender thing. That's good.... but they probably shoulda workshopped that name a bit more given the history and context of the organization.

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[–] orlyowl@piefed.ca 53 points 1 week ago (1 children)
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[–] ryven@lemmy.dbzer0.com 51 points 1 week ago* (last edited 1 week ago)

I live in a neighborhood where every day I see more and more people who can't make ends meet. Shops and services are closing every month and the storefronts stand empty.

The bank near me has signs up in their window "Celebrating 250 Years of the American Dream!"

Read the fucking room.

[–] TribblesBestFriend@startrek.website 41 points 1 week ago (3 children)

There was an ad from Coke entirely generated by AI last Christmas. It wasn’t even cute or on point, there was editing error, etc. People complained so much that they pulled out the ad

[–] shyguyblue@lemmy.world 16 points 1 week ago

The only thing I remembered about that commercial, is the number of tires changed in each shot...

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[–] STUNT_GRANNY@lemmy.world 40 points 1 week ago (3 children)

I remember General Electric got a lot of flak for a commercial of theirs, meant to "celebrate America's hard workers" or whatever.

They used the song Sixteen Tons.

[–] bluesheep@sh.itjust.works 19 points 1 week ago (2 children)

No way lmao

That's a new level of tonedeaf

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[–] lasta@piefed.world 36 points 1 week ago

What inspired the post: a cigarette lighter that was handed out as part of an election campaign with the slogan “FOR OUR CHILDREN” on it. The lighter is too bulky for children’s hands /s

[–] Rhynoplaz@lemmy.world 28 points 1 week ago (1 children)

I JUST read an article about Starbuck's bungled Gwangju promo in Korea. I'm betting that inspired this post, but if not, look it up, it's a great example.

[–] lasta@piefed.world 32 points 1 week ago (1 children)

The timing of the post was a coincidence (the actual inspiration is in a separate comment), but this is indeed a great example of the title. I just read up on this incident, and oof…😬

The coffee chain triggered an uproar when it attempted to promote a series of stainless-steel tumblers it called “SS Tank” by declaring May 18 to be “Tank Day.” The date marks the anniversary of the 1980 pro-democracy uprising in the southern city of Gwangju. It was violently suppressed by Seoul’s military government at the time, which deployed troops, tanks and helicopters, leaving hundreds dead or injured.

The campaign further fueled outrage by using the slogan “Thwack it on the table!” which many read as a reference to a notorious 1987 police statement that attempted to cover up the torture death of student activist Park Jong-chol. Authorities had falsely said Park died after investigators “hit the desk with a thwack.”

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[–] Nytefyre@piefed.social 28 points 1 week ago

That shitty PSA Ajit Pai made when he helped kill Net Neutrality during his time on the FCC.

[–] Odo@lemmy.world 28 points 1 week ago* (last edited 1 week ago)

That old Saturn Ion commercial. A car ad about a world without cars, accidentally showing what a complete waste of space their own product is.

[–] Skullgrid@lemmy.world 27 points 1 week ago (1 children)

the "don't hire people" ones

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[–] pleb_maximus@piefed.zip 27 points 1 week ago (1 children)

I have one I still remember 20 years later. Although the stupid decision wasn't made by the company buying an ad, but where the newspaper placed it.

A newspaper placed an ad by eon how they "securing tomorrow's gas today" under an article about an exhibition of the fate of Sinti people in Nazi Germany (the fate was Auschwitz).

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[–] Mohamed@lemmy.ca 26 points 1 week ago (1 children)

Decades ago, Coca-Cola was trying to enter the market in Saudi Arabia. They ran an ad where "pilgrims" walked around a giant coke bottle, in the same way that Muslim pilgrims in Mecca walk around the Kaaba during Hajj and Umrah. It was very, very poorly received, to say the least, and many attribute it as the main reason why Pepsi has dominated the market instead of Coca-Cola.

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[–] Melobol@lemmy.ml 25 points 1 week ago (2 children)
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[–] ThatWeirdGuy1001@lemmy.world 24 points 1 week ago (4 children)

I once saw a billboard that only had text and a picture of some guy.

The text read "You can't block this ad"

It made me so irrationally angry and I still to this day don't even know what they were advertising for.

[–] JK_Flip_Flop@lemmy.world 19 points 1 week ago (2 children)

I'd guess it would be the owner of the billboard advertising the space. I've definitely seen that before, often accompanied by a "x thousand people see this every day!" type message.

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[–] AceFuzzLord@lemmy.zip 23 points 1 week ago

IMO, the easiest answer is always gonna be literally any pro genAI ads, so I'mma go with something different.

I don't remember the brand, but it was this car ad where someone sealed themselves in their car in their garage and was doing the thing where you set it up so the emission fumes backfire into the vehicle and you commit suicide that way. The ad basically boiled down to how their car was so clean you couldn't kill yourself off the emission fumes and shit.

I really hope anyone involved with it and/or approved it were either fired and/or had to take some sensitivity course because suicide is something you should never joke about.

[–] alternategait@lemmy.world 21 points 1 week ago (3 children)

There was a partnership between a genealogy group and a cruise line. It makes sense that the people who like one would like the other. The cruise line put out an ad “sail the Atlantic and trace your family” Which is kind of tone deaf for a number of people.

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[–] testuserpleaseupvote@lemmy.world 20 points 1 week ago* (last edited 1 week ago)

How convenient! How convenient

[–] slazer2au@lemmy.world 19 points 1 week ago (6 children)

Rugs a million having a closing down sale for over 20 years.

It's been 20 years. You clearly aren't closing.

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[–] stretch2m@infosec.pub 19 points 1 week ago (3 children)
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[–] Feathercrown@lemmy.world 19 points 1 week ago* (last edited 1 week ago)

Another one near me, not technically an ad but a name: The Dead River Company. They deliver oil.

[–] BreadOven@lemmy.world 18 points 1 week ago (17 children)

Was in a flyer I got years ago.

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[–] noxypaws@pawb.social 17 points 1 week ago

Amazon Climate Pledge Arena

after they fired the two women who organized the internal protest campaign to pressure Amazon leadership to make a pledge to improve their climate impact

[–] sen@lemmy.zip 17 points 1 week ago

Every time the self checkout prompts me to donate to charity.

Sir this is a Loblaws, why don't you donate.

(They've jacked the cost from "round up to the nearest dollar" to like $4.95 for some reason too)

That one Pepsi ad where there is a protest and a woman gives a cop a pepsi so they're all friends now. This was around the time of the first Trump admin and BLM protests.

[–] FatVegan@leminal.space 15 points 1 week ago (10 children)

I once saw a billboard that said somethimg like: if ads for cigarettes are gonna be illegal, it's not gonna be long and you won't see an ad of a sausage anymore.

Like i saw that and was like: good

Who is driving by that and foaming out of their mouth: NOT MY SAUSAGE!

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[–] Kennystillalive@feddit.org 14 points 1 week ago

Spaghetti-ohs twitting: Take a moment to think of pearl harbor with their O-shaped mascot holding an american flag. I'm not american, neither have I ever tried Spaghetti-ohs until today I say Oh-oh-Spaghetti-ohs when something bad is gonna happen as it was one of the first interenet controversies I was interrsted enough to follow.

Also a newer one: Heidi Klum and her daughter & Mom all lingerie commercial for intimissimi. It kinda missed the mark beucause all 3 tried to look very seductive, but how it was shot it make it look very homoerotical, which is wierd because you got a grandma, a mum and a daughter trying to seduce each other...

[–] Tattorack@lemmy.world 14 points 1 week ago (2 children)

NVidia recently:

"... Like how everyone has a home cinema."

"The 2070 is too old! Buy a new GPU, I need the money."

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