Derek Farbtoner was aware of the comedic overtones of his name by first grade, and was already tired of it. So he was determined to slather his surname with such glory and honor that it would redeem his family name.
So he started a company, and worked tirelessly to make it successful, and reclaim his name. His company succeeded wildly, and he became very wealthy, but he was recently informed that most customers remember his company because the company name, Fartboner, is hilarious.
Eh, they don't even have guns over there, how dangerous can they be?