Whirlybird

So you ignore 90% of my post that proves my point to focus on the 10% that you think proves yours? Lol

Let me guess - it was a coincidence that bud light got dethroned after 20 years at the same time they pulled their stunt?

Bud Light tanked. It was the number 1 beer in its category up until that decision - a title it had held for 20 years. It isn't now.

Their vice president responsible for it was removed.

They lost marketshare across the board.

Their american sales have not recovered.

Bill Gates threw $100 million at their stock in an effort to get it to go back up. Remember - Bud Light is not their whole company. Bud Light has likely been irrevocably harmed. Other beer brands have gained market share, Bud Light lost the number 1 spot it had held for 20 years. Share price isn't everything when it's a worldwide brand.

Just like Bud Light and Target did in the US. Look how that worked out for them.

Woolies would keep the crap if people bought it. I’m unconvinced they would drop the range if it were making them buckets of money.

Nah, it's just more DEI-led stuff where they're trying to pander to the vocal minority to score points, like Bud Light and Target did in America, where it backfired massively. Make no mistake, they're dropping it for "inclusivity" like Kmart did, not because it doesn't make money. They even mentioned this in their statement:

There has been a gradual decline in demand for Australia Day merchandise from our stores over recent years. At the same time there’s been broader discussion about 26 January and what it means to different parts of the community,"

It'll be back next year when they fuck around and find out this year. Keep politics and pandering out of grocery stores. Didn't ever think I'd have to say that lol. It's ridiculous.