How to pull them out of the bog, no idea.
For my part I've just confessed my ignorance of what's going on on the commercial web, and shared with them the kinds of conversations I'm have on the non-commercial parts (fedi, email, chats, smol web, etc), which are usually nicer and more productive.
Although to certain extent I still consider this here a form a social media... and I'm not actually sure that it's good for us past a certain number of people. It might be "more cacophony than community" to quote one of Matthew Graybosch's blog posts.
It is better here than on the mainstream social medias, though. That's for sure for sure.
EDIT anyway, that's a total aside. I just couldn't help picking up that one thread. Good comment. I love your approach.
Weirdly, I know of more women who listen to joe rogan than men (okay, the numbers are 2 to 0, so not that mindblowing). I don't fucking get it.
It was the same thing with friends who liked Elon Musk before he went fully mask off after buying Twitter. Who he was, and the function he provided, was so completely obvious to anyone who was paying attention. I don't get how anyone could miss it.