interesting. I guess I've only seen it from publisher settings where cpm might be the preferable model.
qisope
joined 2 years ago
it's rarely about clicks when it comes to banner ads, it's about impressions (the ad was visible in a user's browser). as with most advertising, it's about keeping the user aware of a brand name or product.
while clicking on them does lead to a destination page of some kind, and it may be valuable to the advertiser for you to end up there (back on a product page for some thing you previously looked at but didn't buy for example) the ad networks and publishers hosting the ads on their pages are mainly getting paid by impressions.
Squatting, shitting...what's the third event? Scrolling on your phone? The Indolent Ironman.
what we see here is
step 1: be fit and good looking. step 2: wear anything you want and look good (it's not about the clothes)