Already the cost is quite high. A prolific dev can easily burn 100usd a day in tokens and they have not even started to enshitify.
Some of the cost to run these models will come down a bit if Nvidia gets some actual competition which I'm sure will happen in the medium to long term because the hyper scalers definitely don't like paying Nvidia's AI ransom and the Chinese don't want to be beholden to a company the US can influence.
We will see which happens first.
I've started asking people what they have created lately... They seem to take it as an insult when it isn't meant to be.
The reality is consuming is easier than producing. You can see it with the usage of phones and tablets vs laptops. It's hard to create on a touch screen but it's easy to consume.