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Tesla was the top EV seller in Europe? I'm surprised.
I'm guessing the top electric-only vehicle excluding hybrids and plug-in hybrids? In the two or three European countries I visit often you definitely see more of those, at least anecdotally. But maybe London City techbros and finance bros outweight everybody else? That seems plausible.
I have to say, I find all of these reports and investor analyses on Tesla's PR woes way too optimistic about how well they'll recover if and when Musk "steps away from the government". I really don't think that genie is going back in the bottle, guys.
Not only that, A few years ago, Tesla was as big as all the rest combined!
That's how it should be, but in most cases it's not. 100% battery is called BEV now. But BEV sales have far surpassed plugin Hybrid (PHEV).
IMO a Hybrid plugin or not is NOT electric just as it is NOT an ICE, it's a hybrid of the 2! But Hybrids are generally counted as EV.
Huh. And even with that Tesla was dominating the space? That's a shocker.
Besides telling me that every other manufacturer was massively screwing up the big thing that would seem to indicate is that penetration was extremely uneven. I came into the thread wanting to see a chart, I'm coming out of it wanting to see a map.
Tesla had a HUGE lead when they started to sell the model S in 2012, and many places there were significant tax incentives to buy one. Back then every competitor to Tesla had really poor range, and they were generally very small city cars. The Tesla model S was a giant leap forward for electric cars (BEV).
The hybrids were never very popular, it was basically a misstep by traditional makers, probably an attempt to leverage their know how on making ICE cars, and use that to make a "semi electric". The popularity they achieved was probably mostly because many places they enjoyed similar tax incentives to "real" electric cars (BEV).
Now many brands have caught up with Tesla and a popular in Europe, like Hyundai/KIA, VW group, BMW, Mercedes, Stelantis, Renault, Volvo, Polestar, and even Chinese cars like BYD, Xpeng and MG.
So there is lots of competition today, but IMO the first good alternative for a reasonable price here was the Hyundai Kona. I think it's only about 5 years ago the other makers began to catch up to Tesla.
And now they are beginning to surpass Tesla in different ways. This was made easier by Tesla because they have failed to develop to improve their cars. Tesla model Y is 5 years old now, and they only came out with a facelift version this year!
For comparison European makers have a development cycle of 3 years, and China is extremely fast with 1-2 years!
See, again what I'm missing from that statement is location.
Tesla had a lead where? You couldn't buy a Tesla at all where I lived at the time. Visiting North America everybody wanted one and I knew multiple people who did have one, but there were even more European EVs there than in Europe. First BMW i series I saw was in Canada. Last one, too.
So when did all of this reach Europe? Where in Europe? How fast did it grow in some parts versus others? Was it inconsistently fast but Tesla was ahead everywhere consistently or was the Tesla growth desynched from EV growth in general?
People are feeding me very reductive one-size-fits-all views of the EV market as a global thing in this thread while also giving me very good reason to suspect the EV market isn't globally uniform (or even uniform across Europe, for that matter) at the same time, and no resources to tell which is which beyond anecdotal observation.
This thread is about EU!
Mostly my perspective on the technology side is global, but this is general for Europe, but where developments start from the north and the south and east are a bit behind, I'm located in Denmark.
There are American brands I don't mention, because they are specific to USA only like Rivian and Lucid. There are also Japanese brands I don't mention because although Nissan started early, they have failed a lot, and is only now catching up, Toyota and Honda has been very slow too, but have new models out this year that are good.
The Tesla (technological) lead in 2012 with the model S was global. Obviously the lead in sales was only for the countries where it was sold. Like USA, Canada, Scandinavia as the earliest markets. I think it was first in 2018 Tesla started in China.
There are still places like India where you can't buy a Tesla.
But as I stated above, the center of all of this is the OP post that is about EV sales in EU.
Here's a chart with the EV sales by country in EU:
https://www.eea.europa.eu/en/analysis/indicators/new-registrations-of-electric-vehicles
If you are in Norway you are 20 times as likely to see an EV compared to if you are in Poland.
Obviously it isn't, an EV is expensive, and it requires electric grid infrastructure to use. Also tax incentives are very different.
We can't tell you how things are compared to where you are, when you don't tell us.
Finally data! Fig 2 in your link tells the entire story, I believe.
For the record, my point is about the EU. The idea I'm trying to impress is that respondents to this thread seem to look at EV positioning and penetration globally, but if you're just looking at the EU that will be very different than North America, and the perspective people keep repeating seems very, very, VERY North American to me.
No wonder that's the case, because yeah, the differences are huge, as you say. Not just for overall penetration, raging from 90% to 5% of all cars registered in your chart. Also in the types of EVs. Plug-in hybrid goes from 10-ish percent of new EVs in Norway to 75%-ish of all EVs in Romania. That's a big swing (and some egg on grumpy "plug-in-hybrids-are-no-longer-a-concern guy up the thread).
The spread is also... consistently inconsistent? Northern countries seem to definitely take the lead, but the rest is strange. Why is Portugal so much higher than Spain? Why is Romania plug-in hybrid heaven? Why is there such a sudden break of almost 10 % between the top and the bottom half of the table?
And that's even before we try to break it down by brand. I bet the Tesla dominance thing is also weirdly spread. Would love to know if there is a correlation with how those two numbers shake out one way or the other.
In any case, thanks for looking that up and being, astonishingly, the first person to actually check their assumptions in this whole thread.
You are welcome I was a bit worried my reply was a bit long.
Great then we are on the same level.
I don't know the situation in Romania, but I bet it's because they have tax benefits similar to BEV, but a hybrid is cheaper to make, because the most expensive part in a BEV is the battery, and a plugin can use a (very) small battery, and Romania is not a rich country by EU standards. Also the plugin hybrid is very flexible, and can be used just like a normal ICE car, when there are no chargers around. But there may also be other reasons, like AFAIK Romania is among the countries that have the highest degree of house owners in EU, and charging a Hybrid at home is cheap and may for many be enough for daily use, and if the price of a hybrid and ICE is similar, there are some savings there for the hybrid.
Overall I have to say there are more Hybrids sold in EU than I expected?
IDK for sure, but most likely because they have better EV tax credits in Portugal than in Spain.
Absolutely, the drop in Tesla sales in Europe varies widely, Germany is the most dramatic 62% for Q1, but Italy it was only down 6,8% and UK it was UP! 6%.
Just like these percentage changes vary wildly, I bet the marketshare does too.
https://electrek.co/2025/04/09/tesla-sales-are-down-in-every-single-european-country-except-the-uk-heres-why/
So in EU there are huge regional differences, just like there is in USA, where California is by far the biggest market.
And China is way more differentiated, and so it is globally.