this post was submitted on 06 Aug 2026
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Electric Vehicles
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Who is this for?
If you buy one you can give it to anyone or keep it for yourself. You decide.
The release? Seemingly mostly for the Ford marketing folks that think the customers care more about what they name a car and pictures of random people doing stuff more than any actual actionable information about the vehicle.
A small-ish electric pickup? People who wanted cheaper and/or smaller than the current wave of EV pickups. Especially a lot of folks that installed EVSE in their garage for their cars and full-size pickups frequently don't fit in garages.
Slate is in the same area and has quite a bit of interest, despite being yet another unproven manufacturer. Depending on the details of the truck, this could take advantage of the same niche but with a more familiar brand and potentially executing some things better when it comes to truck features. One issue I recall with a colleague's Tesla was that they got a lot of the 'boring car stuff' wrong, and I wouldn't be surprised if Slate makes some similar mistakes. Particularly I suspect Ford will get the two-row seating/serviceable bed compromise down better than Slate. Though Ford could still flub the size and not fit in my garage while absolutely a Slate could, will have to see. I wish Ford would embrace the "maker" sensibilities that Slate seems to cater towards but they will absolutely fail at that.
People who can't fathom a Ford lasting more than 4 years.
I was interested but reading the article quickly ended that.
People that couldn't afford the $100k Ford Lightning.
They were well under $50K at one point.
I moved to a different state in 2023 and needed a new vehicle, and using CarMax, the gently used base model lightnings with cloth seats were going for $80k+. Want extended range and an upgraded trim? Yeah, that's $100k or more. Good luck buying a new one. I'm sure the MSRP was probably $50k, but you'd never actually find one for that price. Expectations meet reality.
At this price, its range wont be great as a truck, so id say people who want to haul some stuff within the region, or do shorter range towing. Like a boat to the nearby lake.