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I listen to several Cool Zone Media podcasts and there's an ad currently running with (actors claiming to be) employees of United Healthcare saying how much they love their job because they get to "help people". MF your entire business model is killing people for profit. It's so gross.
I think there's a difference between what someone called "the charizard effect" versus what you're talking about. There are brands that we can all think of that have obnoxious and oversaturated ads for products that are fine, actually, they're probably more expensive but aren't actively disgustingly evil. I actually know someone who was represented by Morgan and Morgan after a friend of mine was killed in a high profile accident while working at a megacorp, the Morgans in that situation did a good job, their ads are still obnoxiously oversaturated. Whereas UHC is shitwashing, and I remember seeing ads for fossil fuel companies doing a similar thing.