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The overt commodification of literally everything coupled with a general population struggling to make ends meet.

Money?

It's an easy way to make money at home.

The male loneliness epidemic perhaps?

People are losing touch with reality

I know a few girls who made one, and it didnt do particularly well, so after a couple months or a year or two they deleted them and any mention of them, got a new friend group and swapped cities, and are now dating ppl again. Out of the 4 that I still know/follow on social media that come to mind, 3 have been in relationships for over a year at least and 2 swapped to like clean conservative girl aesthetics.

Kinda of an interesting pipeline, a lot of them think theyll blow up fast and overestimate themselves, don't work for it or realize its mostly/only ppl they know secretly buying their stuff and get creeped out. They don't realize its a job and unless they already have social media fame it wont work out, so a lot of girls literally try to blow up just to makw retirement onlyfans money.

End of they day some of them do make a shit ton of money if it suceeds, like go retire in a high income area away and just say you do remote work . its easy enough to change your appearence by just aging, haircut, makeup, etc. and not being in the public for a while. They can just move states/towns, etc. if it's an issue. Like look at ppls sub costs, then look at their subscribers, some of them make 6 figures monthly, if you thought you could wouldn't you?

I would, my future kids could have trauma, because now we can afford therapists lmao.

The porn industry, like many industries, is very exploitative of those who do the actual work.

A lot of the other replies here are very cynical about simps, loneliness, etc but a much more optimistic view of it is adult performers gaining complete control over their careers. They get to decide their own schedules, exactly what kind of content they want to make, keep (almost) all of the money that their content generates, and maintain ownership of their content.

There’s a documentary called “Rise of OnlyFans” that was pretty shittily produced, but I learned some pretty wild things from the interviews in it, e.g. when they did a shoot for a normal porn studio, they would only get paid $100 FLAT for a video that would take several hours to make. Like yeah, that’s more than minimum wage, but they’re certainly not shooting every day and that’s peanuts compared to what the video generates in revenue

The gigantic increase in simps, incels, and losers basically. Girls can take advantage of them to the tune of thousands of dollars a month just by posting some saucy videos and pretending to be interested in them by responding to messages or saying their name in a video.

More power to the women, honestly. It's the mens fault.

I think it's mostly the boobies.

Capitalism.

Honestly it's more a question of why people like camgirls (over the old, professional porn offerings). The business has grown because it's popular.

Money.

I just want to complain about how every single NSFW community on Lemmy is essentially a giant advertisement for Onlyfans. Every single OP who posts pictures/videos has a giant link to their Onlyfans in their profile. It's such garbage. I've seen people censor their photos here as an obvious bait plot to drive traffic to their uncensored onlyfans. Unfortunately the mods of these communities don't seem to give a fuck.