this post was submitted on 26 Jun 2025
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Not The Onion

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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[–] mechoman444@lemmy.world 9 points 1 week ago (1 children)

Really? So he's going to get rid of all the bots?

[–] Ledericas@lemm.ee 4 points 1 week ago

Except the ones pushing right wing propaganda.

[–] Rhaedas@fedia.io 8 points 1 week ago (1 children)

The twist - AI was originally trained on human input, so it's human even with 99% bots, from a certain point of view.

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[–] SCmSTR@lemmy.blahaj.zone 8 points 1 week ago (3 children)

So he wants it to be a huge testing grounds with ai for anybody that uses it, got it.

Use the platform? You are talking with and training AI.

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lol

Lmao, even

[–] Buske@lemmy.world 8 points 1 week ago

And controlled by 15 mods.

[–] qaz@lemmy.world 7 points 1 week ago

Yeah, can't have your excellent training data getting polluted

[–] ShankShill@sh.itjust.works 7 points 1 week ago

Butt Huffman said*

Ftfy

[–] FenderStratocaster@lemmy.world 7 points 1 week ago (1 children)

"Oh, you left reddit for Lemmy? Welcome! Enjoy the conversations about reddit."

[–] pelespirit@sh.itjust.works 6 points 1 week ago

When they're being made fun of? Yes, I'm absolutely enjoying it.

[–] Stern@lemmy.world 7 points 1 week ago

meanwhile in the average comment section there...

[–] PunkRockSportsFan@fanaticus.social 7 points 1 week ago* (last edited 1 week ago)

not this human

sent from my pinephone

[–] Hadriscus@jlai.lu 7 points 1 week ago

Ah ! so when do they roll it back ?

[–] cley_faye@lemmy.world 7 points 1 week ago

"remain"? They really don't use their own service, do they?

[–] Regrettable_incident@lemmy.world 7 points 1 week ago (3 children)

I'm wondering if advertisers are starting to notice - that's the only thing that'll make these fuckers try to clean house. It's maybe two years since I left reddit and even then it was absolutely infested with bots. They didn't give a fuck, only cared about the IPO. But advertisers are going to care when they get lots of engagement but no customers because all the engagement is bots.

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[–] bizzle@lemmy.world 6 points 1 week ago

"Advertising Festival" sounds like my own personal Hell.

[–] Lucky_777@lemmy.world 6 points 1 week ago

Bots dominate Reddit. This will never change. Straight lying to everyone's faces.

[–] Hermit_Lailoken@lemmy.world 5 points 1 week ago

Cool story!

[–] a9249@lemmy.ca 5 points 1 week ago (1 children)

until every single comment and post has a capacha and 3factor behind it, the site will be overrun with bots... and when it does... the frustration will create a wasteland.

[–] finitebanjo@lemmy.world 5 points 1 week ago

They were actually doing great combating bots in the past, loved reading their biannual reports on the subject, but after they partnered with AI I don't think there is any benefit of the doubt to give.

[–] paraphrand@lemmy.world 5 points 1 week ago

Prove it Huffman!

[–] theunknownmuncher@lemmy.world 5 points 1 week ago
[–] picnic@lemmy.dbzer0.com 4 points 1 week ago

no one cares

[–] tetris11@lemmy.ml 3 points 1 week ago

fuckoff spez

[–] homesweethomeMrL@lemmy.world 3 points 1 week ago (2 children)
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[–] TwinTitans@lemmy.world 3 points 1 week ago

Who care when people just get auto banned for obnoxious things. Get bent.

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