The Economist is a bit late on the vtuber thing.
this post was submitted on 09 May 2025
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Can't expect them to give a damn until it's a hugely lucrative business, can we?
I mean, this is late even by that metric.
My guess would be it's a mix of the, still pretty common, blindness towards Asian market (outside some specific industries) and a lot of focus on all the craziness happening around the world (doubly so since the regime change in the US).
I'm not exactly the target demographic of The Economist though so I might be completely wrong. Either way, the longer it takes for tech bros to try and jump into vtubbing on the corpo level the better.
Honestly I think it would be funny to see them try. The vtuber market is pretty resistant to allowing the kind of abusive monetization practices that techbros like, at least from my observations with Niji and the like.
Eh, I wouldn't. The industry might be more resilient at the moment but it's not invulnerable. Even if they won't succeed (or at least not right away) there's a high chance they'll make things worse for everyone - that and they'd probably try to copy Neuro-sama without understanding what's up or putting actual work. Although... that last part could lead to some fun with Neuro dunking on such clones. Probably still not worth it though.