this post was submitted on 14 May 2025
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[–] twice_hatch@midwest.social 3 points 1 hour ago

Your detransition is very valid nyah

HBO Sometimes Max

[–] JcbAzPx@lemmy.world 16 points 15 hours ago

The original change dropping HBO was one of the stupidest branding changes I've ever seen (and there's a lot of competition). To be honest, they'd be better off dropping the Max part instead.

[–] LadyButterfly@lemmy.world 12 points 15 hours ago (2 children)

Don't forget... people got paid huge amounts to make these decisions 🙄

[–] Mustakrakish@lemmy.world 3 points 10 hours ago (1 children)

And paid huge amounts to pay for the marketing materials for the change. All when most people still called it HBO

[–] dantheclamman@lemmy.world 1 points 13 hours ago

It's not about the destination, it's about all the managers who got bonuses along the way!

[–] tauren@lemm.ee 11 points 15 hours ago* (last edited 15 hours ago)

subscribed to Max

found zero Max Verstappen race wins

cancelled

[–] kryptonianCodeMonkey@lemmy.world 7 points 16 hours ago* (last edited 15 hours ago)

Probably because "Max" sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.

[–] Aganim@lemmy.world 15 points 19 hours ago* (last edited 19 hours ago)

Ah, I almost forgot it was officially called Max, they kept the brand 'HBO Max' here. During the rebrand they found out we already had a public broadcaster called 'Omroep MAX', which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.

[–] ramsgrl909@lemmy.world 1 points 13 hours ago (1 children)

I wonder if they looked at the data for how people find the website, I'd find it by googling "hbo login"

[–] dantheclamman@lemmy.world 3 points 12 hours ago

I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO's leadership

[–] CoffeeJunkie@lemmy.cafe 4 points 19 hours ago

I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.

[–] OldChicoAle@lemmy.world 43 points 1 day ago (3 children)

Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.

[–] PattyMcB@lemmy.world 11 points 1 day ago

The streaming service formerly known as...

[–] ImADifferentBird@lemmy.blahaj.zone 11 points 1 day ago (1 children)

A streaming service has no name.

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[–] ninjabard@lemmy.world 65 points 1 day ago (1 children)

I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they've made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.

[–] ripcord@lemmy.world 29 points 1 day ago

Nice. You did it!!!

[–] cley_faye@lemmy.world 89 points 1 day ago (2 children)

Can't wait for everyone to call it "HBO Max, formerly known as HBO Max".

[–] chunkystyles@sopuli.xyz 10 points 1 day ago* (last edited 1 day ago)

HBO Max formerly Max formerly HBO Max formerly HBO Now formerly HBO Go.

Edit: I forgot one.

[–] ZoopZeZoop@lemmy.world 15 points 1 day ago (1 children)

The channel formerly formerly known as HBO MAX.

[–] ripcord@lemmy.world 12 points 1 day ago (1 children)

The channel currently and formerly known as HBO Max

[–] Threeme2189@sh.itjust.works 3 points 1 day ago

The channel currently and formerly known as HBO Max and formerly not known as HBO Max

[–] kadup@lemmy.world 146 points 1 day ago (6 children)

Companies that reach a certain critical mass really truly become incompetent. I don't mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.

Warner Bros, Hasbro, Apple, they're carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.

[–] sowitzer@lemm.ee 1 points 15 hours ago

Seems like at about 5000 employees is when HR becomes the thing that drives so many decisions that don’t matter. And from there it’s all downhill.

[–] givesomefucks@lemmy.world 61 points 1 day ago

Companies that reach a certain critical mass really truly become incompetent

It's by design.

The guy who creates a game studio to make his own game understands everything about making it.

The AAA studio that buys them out kinda understands games but care more about profit than any individual IP, so the game suffers.

The giant corporation that buys the AAA studio doesn't give a fuck about games in general because it's a small slice of a giant pie. They use the CEO position there as a training spot for executives that don't understand anything about games.

It applies to any industry, but no one can out bid the giant corporations and they have to keep buying stuff up to maintain profit increases.

Eventually they'll cannabilze everything till there's 2-3 options then eventually just one.

[–] regdog@lemmy.world 5 points 1 day ago

Number must go up. Forever and ever.

[–] MelodiousFunk@slrpnk.net 21 points 1 day ago

They don't even need to reach critical mass. The last place I was at was a shitshow held together by a handful of overachievers. At every level there were idiots making decisions and protecting friendly mouth-breathers. And when we would contact the Big Players in the industry, it was much the same on their end. It got to the point where I had to remind people that just because you're calling Big Name Brand, the person you're talking to is you. And they report to Dave (the know-nothing manager we all worked under). Nobody has a fucking clue. So cut the person on the other end of the line some slack.

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[–] eager_eagle@lemmy.world 11 points 1 day ago

Are they also renaming their plans? Can't wait to sign up to HBO Max Max

[–] return2ozma@lemmy.world 41 points 1 day ago (1 children)
[–] Akasazh@feddit.nl 6 points 1 day ago

Logo designers without much talent not originality must make a living, too.

[–] EndlessNightmare@reddthat.com 44 points 1 day ago

It never stopped being HBO Max to me.

/it's OK to deadname non-human entities

[–] m3t00@lemmy.world 5 points 1 day ago

subbed a long time ago on a cable deal. play a few movies to death on rotation. no thanks. i could rent what i wanted to see for less

[–] givesomefucks@lemmy.world 73 points 1 day ago (3 children)

Are they gonna bring back all the quality content they removed to replace it with reality TV?

Because that's what's dropping subscribers, no one cares about the name.

[–] dantheclamman@lemmy.world 44 points 1 day ago

They also removed 4k from the standard package while continuing to boost prices multiple times, and also filling it with sports I have no interest in. Combined with the fact the app continued to run awfully on Android TV, it made it a really easy decision to cancel

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[–] SatyrSack@feddit.org 55 points 1 day ago

Somehow, HBO Max returned.

[–] the_riviera_kid@lemmy.world 45 points 1 day ago (3 children)

They canceled all the good shows and replaced them with "reality" tv slop. No one gives a fuck what you call a trash fire, it is still a trash fire.

[–] Reverendender@sh.itjust.works 21 points 1 day ago

Trash Fire MAX

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[–] aesthelete@lemmy.world 30 points 1 day ago

Newsflash, asshole!

Everybody's been calling it HBO the entire god damned time!

[–] ramble81@lemm.ee 25 points 1 day ago (3 children)

If they really want customers back

  • Finish Westworld (they had one season left) and put it back on the service
  • Release the Batgirl movie
  • Release the Cyote movie (though I think they actually sold this one)
[–] PoopingCough@lemmy.world 26 points 1 day ago (2 children)
  • Bring back all the adult swim/cartoon network content they axed
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[–] MeekerThanBeaker@lemmy.world 27 points 1 day ago (5 children)

HBO was the better name. And even Cinemax is a better name than Max.

I kept calling it HBO Max after the first change.

Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren't.

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