CurlyWurlies4All

Influencer endorsements can actually be even less effective than traditional ads, despite their outsized budgets.

The industry has also been expressing concerns about the validity of social media ‘vanity’ measures, documenting that engagement for most social media platforms and for collaborations with influencers can be very low (Influencer Marketing, 2020)

https://sponsors.marketingscience.info/wp-content/uploads/sites/2/c_pub/2023/03/2023-03-20-A-comparison-of-Social-Media-Influencers%E2%80%99-KPIs-Patterns-Across-Platforms.pdf

You're not missing anything. You got it right. The entire funding model for tech is destined for a financial collapse that will make 2008 look like child's play.

https://www.fsgoriginals.com/books/subprime-attention-crisis

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it.

That cope at the end 😂

Do you know the context of the quote?

Funniest possible response would be to send honest responses exclusively expressed in Australian slang.

"Is your organisation a climate or environmental justice project?"

"Yeah nah. We’re not here to fuck spiders. Rollin’ up the sleeves an givin’ it a red-hot crack!"

Just waiting for them to declare the PBS is socialism and withdraw all medical research funding.

When all your policies fail the only thing left to engage your voters is the culture war.

This was heartbreaking. The doubt it puts in your mind even after seeing videos and photos of my kid being so happy at childcare...

What a fucking nightmare that would be

I volunteer with Disaster Relief Australia and worked alongside the ADF in Lismore. They often didn't have the right tools for the job and we'd share our gear with them. If this is going to become the new norm they need a new approach to disaster management that is much more fit for purpose.

On the other hand, I genuinely think we'd all be better off if everyone was given two weeks paid service-leave each year to spend on a volunteer cause they're passionate about. Everybody should feel secure enough donate their skills. There's nothing more fulfilling.

It's very popular in the UK.

Australian companies like Alumina won't have any problems selling their product elsewhere. But feels weird that nobody is talking about how this broke AUSFTA. Are there no consequences for backing out of fully ratified international agreements?