If it is malware then harshness is justified, but I'd be willing to debate over the strict definition of malware and whether it technically applies here.
But I don't think most of the harshness we've seen is actually borne of that kind of outrage. Even the OP of this meme says they are not upset and are having a wonderful time.

I wasn't trying to misquote you, but you did imply that entertainment is your primary motivation.
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To me, this sounds like someone who is pouring gas on a fire just to watch it burn.