this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] mesamunefire@piefed.social 62 points 2 days ago (10 children)

A/B testing is showing they are going after people with ad blockers: https://www.dexerto.com/youtube/youtube-is-apparently-punishing-ad-blockers-by-hiding-comment-section-3320581/ But your specific combo seems good.

[–] Voroxpete@sh.itjust.works 97 points 2 days ago (2 children)

They keep trying. The adblockers keep winning. I've had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google's latest bullshit, but the minor glitches and headaches are worth it for all the time I don't spend staring at a greyed out skip button.

[–] Tangent5280@lemmy.world 21 points 2 days ago (1 children)

Pretty sure several engineers from google itself might be contributors to some of them, fortunately.

[–] Voroxpete@sh.itjust.works 22 points 2 days ago

That genuinely would not surprise me in the slightest.

[–] Archer@lemmy.world 2 points 2 days ago

All you have to do is close the window every time they try that bullshit and that shows up in stats. Get enough people doing it and they’ll back off

[–] archonet@lemy.lol 47 points 2 days ago (2 children)

Wait, YouTube's idea of punishing ad-block is removing the most toxic, worthless part of the site?

Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.

[–] Soulphite@reddthat.com 33 points 2 days ago

Please Google don't get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don't do that! Or else I'll keep using adblockers.

[–] criss_cross@lemmy.world 2 points 2 days ago

I’m so happy they got rid of dismissing shorts and throw them in a feed more! Please don’t get rid of them!

[–] theunknownmuncher@lemmy.world 29 points 2 days ago (2 children)

Why would I ever want to see youtube comments? Literally zero impact for me.

[–] chunes@lemmy.world 1 points 1 day ago

The one thing I like them for is nostalgic songs. Almost always a great vibe in the comments

[–] leoj@piefed.zip 6 points 2 days ago

was going to say, shoot I'm gonna install an adblocker just for that feature!

[–] SaharaMaleikuhm@feddit.org 7 points 1 day ago

Oh, no! Not the comments, those are always so smart and insightful.

[–] lorty@lemmy.ml 1 points 1 day ago

I know they are trying but so far it seems the ad-blockers are winning because I've not noticed any interruptions or problems with comments so far.

[–] Passerby6497@lemmy.world 5 points 2 days ago

Are they really threatening us with a good time? No YouTube comments is a benefit, not a punishment

[–] Venator@lemmy.nz 4 points 2 days ago (1 children)

If I want to see the comment section I use official app, and just pause the ad.

[–] Soulphite@reddthat.com 11 points 2 days ago (1 children)

If I want to go blind I splash acid in my eyes

[–] Venator@lemmy.nz 4 points 2 days ago (1 children)

I'd recommend using lasers for that 🤣

[–] Soulphite@reddthat.com 3 points 2 days ago

Good call, a more targeted approach.

[–] blockheadjt@sh.itjust.works 1 points 1 day ago

by hiding comments

So using adblockers is even better than I realized?

[–] EndlessNightmare@reddthat.com 3 points 2 days ago* (last edited 2 days ago)

Hiding comment section? Oh no! What will I do?

Unless I'm missing a "freeze pane" option somewhere, scrolling down to read comments prevents me from actually watching the video.

[–] coaxil@lemmy.zip 1 points 2 days ago

I mean, I intentionally block the comment section, but sure,