this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] DarkFuture@lemmy.world 7 points 5 hours ago

YouTube has ads?

Sincerely,

Ublock Origin User

[–] SkunkWorkz@lemmy.world 5 points 14 hours ago (1 children)

I buckled and just got YouTube Premium Family. Via India. For 4 bucks a month. For 6 people.

I needed a cheap music streaming service anyway.

[–] Chezus9247@lemmy.world 1 points 5 hours ago (1 children)
[–] SkunkWorkz@lemmy.world 1 points 4 hours ago

Only via an iPhone or iPad with an Indian Apple Account and an Apple Card with Rupees from Amazon.in

Don’t even need to log out of your original account on your device. Just need to login in with your India account in “Media & Purchases” and the YouTube app will show the Indian prices.

[–] pyre@lemmy.world 42 points 1 day ago (1 children)

I think it might be something that happens during that short pause before a video starts?

[–] thingAmaBob@lemmy.world 36 points 1 day ago (2 children)

I wonder what the breaking point is for those who don’t use adblockers.

[–] Soup@lemmy.world 1 points 3 hours ago

I had been paying for it a while ago since, to be fair, the service is free otherwise and often times it pays the creator more. Then Youtube decided to give about $45mil or so worth of energy toward making pro-Israel content and suddenly I didn’t mind the ads so much anymore. Now they’re making it a lot worse and my solution is going to need to be an adblocker.

[–] kamen@lemmy.world 17 points 1 day ago (1 children)

Remember that some people voluntarily pay for TV and streaming with ads.

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[–] Treczoks@lemmy.world 52 points 1 day ago (10 children)

Who still watches YT without adblocker? It must be horrible.

[–] Renat@szmer.info 12 points 1 day ago* (last edited 1 day ago) (4 children)

Me on (android) TV. On PC I have ad blocker. On TV ads time is between 6 seconds and 1 minute. Sometimes ads contain AI slop. 💀

[–] n1ck_n4m3@lemmy.world 15 points 1 day ago* (last edited 1 day ago) (4 children)

SmartTube for Android TV gives you adblock and sponsorblock

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[–] awake@lemmy.wtf 10 points 1 day ago (1 children)

Theres also the possibility to use a VPN and log in from Albania (I think) to avoid ads altogether because they’re not legal there.

[–] 42Firehawk@lemmy.zip 13 points 1 day ago (1 children)

It is Albania. I will say that it's more correct to say that YouTube chooses not to send ads to Albania, rather than Albania banning it.

Albanians anti ad laws state that ads are required to be safe for children, with the platform being responsible for failure.... So Google is not spending the effort to make the ads safe.

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[–] A_Random_Idiot@lemmy.world 37 points 1 day ago* (last edited 1 day ago) (5 children)

Youtube: "People are blocking are ads and costing us money, what should we do?!"

The People: "Police your platform and stop advertising scams, hate speech, pornography, and all the other shit."

Youtube: "I just have no idea what to do, so I guess I'll just invest millions/billions into making ads harder to block, and make the ads longer and unskippable. You know, Just make the platform almost completely unusable without adblocking"

The People: "YOU KNOW WHAT TO DO, JUST POLICE YOUR FUCKING PLATFORM ALREADY. IF YOU DID YOU WOULDNT NEED TO DO ALL THIS SHIT"

Youtube: "Oh, btw, heres another PragerU video thats 3 hours long and talks about how the black man should be grateful for the white man uplifting them via slavery, followed by a ad thats basically a woman fingering herself to advertise chinese AI girlfriends"

The People: adblocking intensifies

[–] rumba@lemmy.zip 1 points 4 hours ago (1 children)

Fuck, I was with them when it was 1x60s ad or 2x30s ads only in the middle of the video. I would grumble at 30s/15m.

I turned off the adblock the other day to pay physics girl some ad-rev, it was fucking unreal. I was trying not to skip, her 8m video tried to give me a 30 second ad, a 5 minute ad, and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?

One day the ads will catch up to us, they'll just embed them in stream and refuse to let you ff/rewind. and at that point, i'll just go back to record->comskip and store what I want to see on my nas.

[–] A_Random_Idiot@lemmy.world 2 points 3 hours ago (1 children)

and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?

People who are hoping to get a captured audience that cant get up and click the skip button for whatever reason.

[–] rumba@lemmy.zip 1 points 3 hours ago (1 children)

They least they could do is target it a little. It's always about some shit that YT already knows i DGAF about

[–] A_Random_Idiot@lemmy.world 2 points 1 hour ago* (last edited 56 minutes ago)

never know, you'd be surprised the assumptions youtube makes about you based on what you watch.

I watch a couple fishing channels, and it seems that anything outdoorsy youtube automatically registers as conservative republican, and increases the right wing/pragu propaganda significantly during the times I dont have adblock (When I used to use xbox to watch youtube on the big TV, I replaced it with an old laptop entirely to get adblocking running)

[–] LettyWhiterock@lemmy.world 0 points 6 hours ago* (last edited 6 hours ago)

Nah it doesn't matter what ads they'd have or how well they police their site. I'd block them regardless.

[–] setsneedtofeed@lemmy.world 10 points 1 day ago* (last edited 1 day ago) (5 children)

That's the craziest part isn't it? All of this data collection so they can build profiles of us, and then they just don't apply any of it to ads.

I don't like watching ads, but it would at least be slightly more tolerable if I got ads for things I actually wanted. On my TV I watch YT unfortunately not adblocked, and never once have I seen an ad for anything that appeal to me.

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[–] pleaseletmein@lemmy.zip 17 points 1 day ago* (last edited 1 day ago) (4 children)

Pretty much stopped using it once they decided my 20 year old account must belong to a child and demanded my ID. (Still don’t know why that happened. The account itself is over eighteen and I don’t live in the US where that policy was supposed to take effect.) This doesn’t make it any more appealing.

I remember when you just had, like, banner ads and an ad next to the video. And now you get those gross ads for AI sexbots and stuff.

And I really don’t think the latter is just because of my own search history. I’m asexual and don’t look at porn sites. I also noticed an uptick in the sex ads after YouTube decided I was a minor, so that’s pretty freaking weird.

Then I also get far right ads about how trans people are terrible, that are basically hate speech and propaganda.

I wish other platforms for long form video content existed.

[–] EatMyPixelDust@lemmy.blahaj.zone 9 points 1 day ago* (last edited 1 day ago)

Of course, the whole age verification idea is so the pedo-in-chief can target children more easily.

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[–] parzival@lemmy.org 4 points 1 day ago

I already stopped using YouTube on my tvs native interface without adblock after I saw several 1.5m ads

[–] artyom@piefed.social 300 points 2 days ago* (last edited 2 days ago) (21 children)

Oh no, the ads I block are getting even longer!?

[–] kieron115@startrek.website 1 points 7 hours ago

not unless you figured out how to adblock on youtube tv. this isn't for desktop clients.

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[–] MonkderVierte@lemmy.zip 19 points 1 day ago* (last edited 1 day ago) (5 children)

and they'll be unskippable

I'm sure i've heard this before, but yt-dlp still skips them fine.

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[–] Professorozone@lemmy.world 5 points 1 day ago (4 children)

I was using uBlock but I kept getting messages that said blockers were not allowed. Then they started requiring me to wait to get rid of the warning. Is anyone else having this problem? Is there another add-on I can install to defeat this?

[–] SabinStargem@lemmy.today 8 points 1 day ago (1 children)

Use a VPN and be Vietnamese. They are rolling out a law against unskippable ads, IIRC.

[–] abcdqfr@lemmy.world 3 points 1 day ago

Albania is a good endpoint as well, laws against YT ads

[–] Ashen44@lemmy.ca 6 points 1 day ago (1 children)

When I had this problem in the past it was actually other addons causing the problem. Do you have any other addons? If so, try disabling all your addons (except ublock) and checking if the problem is gone. If so then you can re-enable them one by one until you find the offender. For me it was actually an addon which shouldn't have affected YouTube or ads at all which was causing the problem.

If that doesn't work or you don't have any other addons, try going into the ublock settings (click the icon in your taskbar and then click the gears) and click restore to default settings at the bottom. If that still doesn't work then you might have to seek help elsewhere (the official support page is r/ublockorigin if you're okay with using reddit)

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[–] prole@lemmy.blahaj.zone 43 points 1 day ago

YouTube has ads?

[–] goatinspace@feddit.org 20 points 1 day ago (5 children)

Businesses pay youtube to show ads and viewers pay youtube to not show ads.

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