this post was submitted on 17 Sep 2026
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[–] stylusmobilus@aussie.zone 80 points 1 day ago (1 children)

We are supposed to expect better for Sheeran, or at least he makes out to be decent

People like Kraft we expect to be dog shit.

Sheeran deserves it…at any time he could stand for something.

[–] Khrux@ttrpg.network 5 points 11 hours ago

That's exactly it, we expected better. Regardless of if one likes his music or hates it, he's built a brand on being a decent human being. Basically every story of him before this week has been one of positivity, I'm pretty sure his rider has always been something like a glass of water and packet of crisps, he's donated a lot to good causes and generally stood up for those who need it.

Billionaires are parasites on society, and Kraft is the kind of man who influence global politics and facilitate ethnic cleansing to line his own pockets, and nobody is surprised by that.

Sheeran showed that the moment anything is on the line, his entire brand of kindness can be bought. I actually believe he thought he was making the non-decision in this, but that was clearly motivated by a desire to keep his brand out of a situation that is basically a for-profit genocide.

Unless he gets up on stage tomorrow's show and makes a statement with some balls, his entire persona dissolves, and that is his brand. Sadly we all know he won't.