Why is Price X + "Delivery Fee"... no if I cannot avoid the fee then that should be in the price. $28,350 + FEE ($1,595) = $29,945 this is the price. Why is it always smoke and mirrors with cars?
this post was submitted on 06 Aug 2026
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Why does it look like it was wrapped by my drunk mother that forgot about my birthday?
Of course it's a pickup. Average American never leaves his house without a fridge after all.
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(8 replies)
Who is this for?
People who can't fathom a Ford lasting more than 4 years.
The release? Seemingly mostly for the Ford marketing folks that think the customers care more about what they name a car and pictures of random people doing stuff more than any actual actionable information about the vehicle.
A small-ish electric pickup? People who wanted cheaper and/or smaller than the current wave of EV pickups. Especially a lot of folks that installed EVSE in their garage for their cars and full-size pickups frequently don't fit in garages.
Slate is in the same area and has quite a bit of interest, despite being yet another unproven manufacturer. Depending on the details of the truck, this could take advantage of the same niche but with a more familiar brand and potentially executing some things better when it comes to truck features. One issue I recall with a colleague's Tesla was that they got a lot of the 'boring car stuff' wrong, and I wouldn't be surprised if Slate makes some similar mistakes. Particularly I suspect Ford will get the two-row seating/serviceable bed compromise down better than Slate. Though Ford could still flub the size and not fit in my garage while absolutely a Slate could, will have to see. I wish Ford would embrace the "maker" sensibilities that Slate seems to cater towards but they will absolutely fail at that.
If you buy one you can give it to anyone or keep it for yourself. You decide.
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What was wrong with the Maverick, again?
Marketing execs can’t figure out why the F150 Lightning failed. Is it because they priced it at luxury vehicle prices? Fuck no, it must be because consumers were too dumb and must have thought it was a trim level or something. So this time they aren’t going to reuse an existing name.
The F150 lightning is a fantastic truck. But the first BEV should have been the mid size, and maybe shoot for more range which is what consumers constantly doubt by streamlining the design a bit.
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I really want this to be good, but the fact that they aren't showing any of the specs tells me the specs are not going to be that impressive.
Ew.
Just release an EV Ranger with a diesel range extender option you can set in the bed for long hauls. Make the range extender look like any toolbox.