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It's early morning, and Zelda Montes walks briskly through the crisp New York air as they head to Google's headquarters on Manhattan’s 9th Avenue. Montes, who self-identifies as they, fumbles with their ID card at the entrance, blending in with the steady stream of Googlers swiping through the security barriers as if it were just another day at the office.

Armed with an oversized tote bag, Montes pulls back their purple hair and heads to the 13th-floor canteen to order their usual: a dirty chai and an egg, avocado, and cheese sandwich with a bowl of raspberries.

Their hands tremble slightly as they grip the coffee cup.

Locking eyes with two others, they get the signal that the coast is clear, head down to the entrance, and sit. The three Googlers unfurl their banners and begin chanting to demand that Google do one thing: Drop Project Nimbus.

But this will be the last time they sit inside Google's New York office as Googlers, as Google itself refers to its own employees. "Getting fired felt like a possibility but never a reality," remarked Montes, one of 50 employees fired by Google for staging a 10-hour sit-in at one of its American offices in April.

For the last three years, Montes has been one of several activists calling for Google to drop Project Nimbus, a partnership Google and Amazon have with the Israeli government reportedly worth $1.2bn.

The Green Party of England and Wales has voted to recognise Israel's actions in Gaza as a genocide, becoming the first major British political party to do so.

Having made Gaza a prominent plank of its campaign in several areas during the July general election, the party won an unprecedented four seats in parliament.

The motion, which was passed at the party's annual conference on Sunday afternoon, branded Israel's assault on Gaza a "genocide" - and declared support for the Boycott, Divest and Sanctions (BDS) movement

Back In mid-January, Mara Kronenfeld was googling the name of the nonprofit she runs, which raises money in the US on behalf of the leading humanitarian aid provider in Gaza. Atop the search results for her organization—UNRWA USA, partner to the UN Relief and Works Agency for Palestine Refugees in the Near East (UNRWA)—she saw a surprising ad. It read like a promo from the UN agency, but the link directed to an Israeli government website. Kronenfeld says she had found the beginnings of a months-long online advertising campaign by Israel to discredit and defund UNRWA.

After seeing the ads—paid for by the Israeli Government Advertising Agency, according to details shown when clicking on the menu button beside them—Kronenfeld and her staff of seven quickly appealed to Google for help fighting what they viewed as a misinformation campaign. What has happened since shows the delicate relationship Google has kept with its advertising client, Israel, and the limits of the company’s policing of alleged misinformation in ads.

Several current and former Google employees tell WIRED the anti-UNRWA campaign is just one volley of ads that Israel has orchestrated in recent months that have drawn complaints both inside and outside of the company. The ads about UNRWA and another campaign targeting the Middle East have not been previously reported.

Microsoft includes a number organizations based in illegal Israeli settlements in the West Bank, including at least one that fundraises to support the Israeli military, in its employee charitable giving platform. Yet the company has delisted the UN agency providing relief in Gaza, according to Microsoft employees petitioning the company internally to change its policy. The listing of the charities on the expansive platform means Microsoft will automatically match contributions.

Last week, a group of Microsoft employees began circulating a petition calling on the company to cease matching contributions to three organizations, the Ma'aleh Adumim Foundation, Ein Prat Academy for Leadership, and the Megilot Dead Sea Rescue Team, which they say "are in direct violation of international law," citing the Geneva Conventions.

Since October 7, Microsoft employees have been embroiled in a fierce conflict over the company's response to Israel's bombing of Gaza. A report by Business Insider last November described an acrimonious culture within the company, with divisions among employees and management emerging as a result of the war and ongoing humanitarian crisis. One point of contention has been the continued provision of Microsoft Azure cloud computing and AI software to the Israeli military, support that has been targeted by an employee led-campaign called No Azure for Apartheid.