this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] melsaskca@lemmy.ca 10 points 1 hour ago (2 children)

The perfect time for a relatively cheap Apple laptop when Microsoft is forcing people to buy new hardware just to use their latest version of their operating system. I wonder what the percentage of Microsoft folks who go to the MacBook will be. I wonder what the percentage of users who go the UNIX/Linux route would be. I'm not an apple fan myself so would go linux, but a good business move from Apple though.

[–] BeMoreCareful@lemmy.world 2 points 45 minutes ago

That would be interesting to watch.

If I ever had to buy a personal laptop again, it'd definitely make the list.

Obnoxious hardware prices are what kept me off mac for so long. Now all prices are obnoxious maybe it would even out.

Great move if they can capitalize on it

[–] vacuumflower@lemmy.sdf.org 2 points 58 minutes ago

Apple user share is beneficial for Linux user share.

[–] sturmblast@lemmy.world 12 points 2 hours ago

Its still a Mac

[–] CovfefeKills@lemmy.world 6 points 2 hours ago (1 children)

It really is not appealing a mac air with 16gb RAM was $999 AUD and the NEO is $899 AUD. It's a step backwards..

[–] ExperiencedWinter@lemmy.world 3 points 41 minutes ago

If you know what RAM is, this product isn't for you. It's for your kid or grandma

[–] Wispy2891@lemmy.world 37 points 7 hours ago (4 children)

In Europe the price it's not that appealing, it's €699 and because they "care about environment 😉" the €99 charger (which is almost mandatory for a new user) is sold separately.

At €798 for 256g/8g it's not as good as the $599 they're selling in the US.

If someone is price sensitive, can get 3-4 refurbished ThinkPads with better specs for that price and run Linux much easier without hoping on some volunteer wizard to reverse engineer the proprietary components

[–] Zak@lemmy.world 3 points 1 hour ago

because they “care about environment 😉” the €99 charger (which is almost mandatory for a new user) is sold separately.

It's because they're required by law to offer it without a power supply. See Article 3a, section 10.

Apple's first-party power supply isn't "almost mandatory", and doesn't cost 99€. The 20W model shipped with the Macbook Neo in other markets costs 25€ on Apple's German store, and a generic 8€ power supply from Amazon will work. The power supply most people already have for their phone will usually also work.

one caveat: the us price is without vat

[–] ZILtoid1991@lemmy.world 2 points 2 hours ago

Got an L440, upgraded it to 16 GB and to i7, now it's a beast. Had to "reset" its battery, otherwise it didn't last for more than 20-30 minutes. Maybe will swap the screen to a 1080p IPS one and upgrade the WiFi/Bluetooth to modern standards.

[–] boonhet@sopuli.xyz 1 points 2 hours ago

I also hate that they no longer ship chargers, but it's a USB-C charger. Don't most people have at least one by now? The Neo in particular doesn't require a very powerful one.

Now the fact that if you get an M5 Max 16" MBP which takes like a 100ish watt charger (can charge with slightly less, but with 20-30 it'll be hopeless), you still get no charger, is utter bullshit because most people don't have such a powerful USB-C charger around unless they've had a Macbook Pro made in the last decade already.

“care about environment 😉”

Most definitely something they're doing for improved profit margins, but at the same time, slightly smaller boxes = more boxes per load of cargo = a bunch of CO2 saved on transport. Also they get to manufacture fewer chargers, as repeat customers won't buy multiple chargers anymore. I do think the impact is significantly more pronounced with phones which get replaced more often and where the charger would take up a bigger percentage of the total box size.

[–] Ice@lemmy.zip 24 points 6 hours ago* (last edited 6 hours ago) (1 children)

Am I the only one even a little happy to see the head of a major company mentioning upgradability as an appeal for customers?

Please do stick with two unsoldered SODIMM slots for your laptops Asus.

[–] boonhet@sopuli.xyz 1 points 2 hours ago

I don't know what Asus is doing as I haven't owned one, but some manufacturers are finally starting to do LPCAMM2. Which near me is actually cheaper than SODIMMs. And is technically superior. One reason (besides being able to sell you a new device when memory goes bad) that manufacturers solder RAM it is that it allows for faster speeds than SODIMMs, at lower power requirements.

[–] 1984@lemmy.today 14 points 8 hours ago* (last edited 8 hours ago) (2 children)

I think the real shock is the quality of windows and Microsoft, and the pc laptop industry also... When everything about a pc laptop is worse than a mac laptop, why do we expect?

It really is like no pc laptop manifacturer has pride in what they create anymore. They dont care if its a bad screen, shitty keyboard, horrible battery time. Just get it on market so the people can buy, and pay reviewers for good reviews.

[–] notgold@aussie.zone 1 points 2 hours ago

I got me a dell rugged laptop and the build quality is excellent. It's effing heavy but solid as anything.

[–] invertedspear@lemmy.zip 7 points 7 hours ago

It’s always super frustrating that even on “high end“ pc laptops they’ll use some shitty combined Bluetooth and WiFi chip that will bottleneck everything.

[–] xep@discuss.online 19 points 11 hours ago (2 children)

Can I put Linux on it? Because otherwise refurb Thinkpad Carbons are cheaper and better.

[–] boonhet@sopuli.xyz 3 points 2 hours ago

Refurb

You can't really compare refurb to new. If you do, you might as well consider refurb Macbook Pros instead of the Macbook Neo too.

A new X1 Carbon is 1749 EUR starting price near me. The Neo is 719. A 5 year old X1 Carbon, refurbed, is 725. It's not a bad laptop by any means, but it also has soldered RAM much like the Mac, so at 5 years of age it may not exactly be super reliable past the warranty which isn't all that long for either case.

[–] BlameTheAntifa@lemmy.world 22 points 9 hours ago* (last edited 9 hours ago)

I’m sure Asahi support will be available soon. If these had 16gb of memory, I’d seriously consider it as a new Linux laptop. Even with the global AI-fabricated RAM shortage, 8GB hasn’t been a reasonable amount of RAM for over a decade.

[–] Faceman2K23@discuss.tchncs.de 28 points 12 hours ago (6 children)

I honestly dont care about the 8gb of ram, that is plenty for the target audience given MacOS's pretty good memory management, and optimisation of the first party apps the majority of users will use. I would have liked to see the base price be $499, but that would probably have needed something to be cut down to outside of apples standards, like the display or chassis quality.

I'm a little disappointed by the limited USB, its just one usb 3.0 (not 3.1 as far as I know) and one 2.0, I know that's a limitation of the platform, there arent really any spare PCIE lanes on a phone SOC. They could have put in a USB Hub chip to get two USB 3.0 ports with shared bandwidth, but I suspect that was difficult to do with reliable video and power throughput and someone decided saving a dollar was more important. That's plenty for your average user, but a pair of usb 3.1 would have been preferred of course.

However.. how many average PC users even use USB now? maybe just a thumb drive very rarely or to use an external display. I'm surprised it even has a headphone jack and an SD reader honestly.

I'd suspect the next gen model to use the newer iPhone chip that should bump the memory up to 12gb and I think has a usb 3.1 controller, so they could break that out better.

I dont hate it. it's filling in what used to be the mid range of laptops that has kinda died in the last 10 years and is full of spec bumped versions of bottom tier plastic garbage with awful screens and short battery life, and a couple of underspecced cut down versions of nicer metal case laptops that are just not very good either.

[–] SaraTonin@lemmy.world 2 points 5 hours ago

Yeah, I think the RAM argument is besides the point. Apps can be optimised for macs in a way that they can’t for PC, and the target audience for this is people at school/college who need to do their homework, and people sitting in offices

Is it going to run super-powerful software? No. Is it going to replace a leet coder’s desktop PC? No

But it’s not supposed to

And if you’ve got the CEO of one of the largest computer firms on the planet saying “this is a serious threat to our business” then that’s worth taking seriously

Especially if you look beyond this. Apple won’t be looking at this in isolation. They’ll be looking at getting in to schools. Chances are that the OS you use in school will be the one you’ll stick with as you get older - especially if it’s also the one that workplaces are starting to use. And if you’re using Apple computers, well, then it makes more sense to have an iPhone than an Android, doesn’t it? Fitness tracker? Well, the Apple Watch is right there

And so on

This is a smart move by Apple. Probably the smartest they’ve made in years

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