The evil tobacco company is an outdated narrative. They were already regulated to hell 22 years ago when I started smoking and since then I've only ever seen the regulations increase now with the new apparent goal of outlawing nicotine. I can only speculate that people think this time we're going to get prohibition right.
btw I quit smoking 7 years ago, and nicotine altogether 5 years ago.
The current tobacco companies are no longer any more evil than any other business is my point. It's a bad comparison for a modern day Social Media company, especially since so little of the population today was around for when Tobacco companies were at there worst.